EdgeRank is the algorithm Facebook uses to determine what appears in their users' news feeds. It makes a judgment as to which connections are the most important to you and therefore what content appears most frequently and higher in your feed. For anyone seeking to market a product or service on Facebook it's essential you understand how this algorithm works.
3 things you need to know about EdgeRank
The affinity (relationship) between the 'edge' creator and the owner of the News feed. Affinity is one directional. You may notice after stalking your ex that they suddenly start appearing in your Facebook feed. This is because you have increased you affinity with that user but this doesn't mean that your stories will start appearing on their news feed (unless they have been doing the same of course!)
Weight
How much edge weight the post has. Facebook rewards engagement - Edges that carry the most weight are photos, videos and links. The weight of each of these will depend on the users habits - some like browsing photos some prefer links.
Recency
This element is simple - The older the post is the lower the EdgeRank score.
So, what can you do to increase your EdgeRank?
Plan to increase affinity with as many of your fans as possible - ask engaging questions, ask for contributions, run polls. The higher the affinity you have with your fans the more likely your post will appear in their top news-feed. When they comment on your post this gives it even more edge and the whole object will appear in their friends top news feed provided they have a good affinity.
Photos, videos and links have a higher weight so ensure that you are using a combination of these within your communication plan.
Explore when you get most interactions on your posts and schedule your updates around these times. This will give your posts more recency and in turn there will be more interaction delivering a higher EdgeRank to your posts
So just because someone 'likes' a page it doesn't mean that you have more reach. What's important is that you are engaging your audience so you have a higher EdgeRank so your updates appear in your fans top news feeds.
Find out how DigitalBinx can help you to get the 'Edge' on Facebook - visit our website /
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