Monday, February 14, 2011

Marketing Value of Viral Video

Viral videos are more popular than ever. Whether featuring a lion running from the jungle and into the arms of its former caretakers, or a bridal party dancing down the aisle, or a middle-aged Scottish woman singing her heart out in a national talent show, we just can't get enough of a great viral video. The entertainment value of these goes without saying, but what about the marketing value where a television show, song, product or cause is highlighted? Do viral videos have marketing value? In short, yes. The longer answer is yes - if they are created and distributed effectively. To be successful, a viral video must have the right content and be placed in the right social media channels, where it can be viewed initially within those markets that it will resonate most. This will lead to broader market appeal, mass interest and virus-like spreading...

Tuesday, February 8, 2011

Taking Advantage of the Common Human Nature

Viral marketing is all about using the social networks wisely! Well, that's true! IT is as a unique technique was introduced during 1996. After that it has never looked back. Over the years, several new techniques and strategies have been added for the whole stream in order to make it more powerful and effective. It's a kind of strategy that can use social networks wisely to generate quick brand recognition and more sales rate for any online business format. If you will look deep into the subject, then you will find that viral marketing is based on the basics of developing word-of-mouth recognition...

How to Effectively Use Viral Marketing to Grow Your Online Business

Viral marketing is your ticket to high level of exposure and lots of free traffic, if you get it to work in your favor. While it is certainly true that viral marketing is not complex, it does seem to have a kind of mysterious aura about it. There are no hard and fast rules when it comes to viral marketing, and it is possible to make something happen at almost any time. But making a viral marketing idea work is all about knowing the basics, without which you won't be able to come up with an idea that's worth enough. Just keep in mind that it is the market that determines if something should go viral, not you...