Thursday, May 31, 2012

Equip Your Viral Marketing Campaign Arsenal With Free E-books

One of the best weapons in any business's viral marketing campaign arsenal is free E-books. There are several reasons why this has continued to be a proven fact over and over, but the biggest would be the overall benefits that free E-books can provide to your business.

Two of the greatest thing about E-books is that they do not take long to create and they are quite cheap to produce. There are several things that can added to your E-book as well. For example, if your E-book is on a particular subject and you happen to have some content articles you have written on that subject ready on hand, then these would be great fillers for your E-book.

However, if writing is not your cup of tea, then never fear, because there are a number of E-books that can have been created by others that you could use for yourself, which are called rebrandable E-books. By doing a standardized search for rebrandable E-books you will be able to find a large variety of these E-books in just about any category you could imagine.

Once you have found an E-book, then you are all set to begin distributing them to individuals who visit your website, which can be accomplished by offering them a free gift just for subscribing to your newsletter. Here it is vital that your E-book is filled with information that people with want to share with others, who in turn will share with others as well. Each time your newsletter is shared with someone, then you are able to make money, thus you have a successful viral marketing campaign.

Being able to reach a large audience is your goal, but you must remember to factor in the information provided within your E-book must be worthy enough to capture the enthusiasm of others enough to make them want to share it with others. To build the reputation of your business, then create a worthy E-book filled with quality information.





Viral-Marketing-Trumps-Email-Deliverability

Viral Marketing Trumps Email Deliverability

The internet has turned another corner in the last few years. This should come as no surprise. The one constant about the internet is change. But the changes that have become a reality in the last few years have made fundamental changes to how we view the internet, how we use it and what we expect when we go on a web site and interact with the web site owners any more.

From wiki control over web sites to YouTube to social networks, the emphasis of the internet has shifted from the operators of web sites to the users. And with this change the way those of us involved in using the internet for marketing have begun to change the way we do business as well.

The model for internet marketing that predates the shift to the WEB 2.0 methodology was heavily dependent on email as the primary line of communication with the customer. Next to online sales, email was the way customers sent in inquiries and the way customer support was handled. And other than online advertising, email was the most sophisticated method for internet marketing we had at our disposal.

Over time, however, the use of email for marketing began to see abuses in the form of spam. More and more the need to protect customers from spam communications has so dominated the world of email marketing that has become a cost burden for online merchants and customers alike and it has slowed or stopped email deliverability to the point that it is uncertain on any given business day whether you can depend on email to keep your business running or not.

As a result, a discipline and a methodology for circumventing email delivery interference points such as spam filters has imposed yet another new area of online knowledge that takes time away from running your business so you can focus on working with ISPs and learning the methods of spam control so you can carefully construct your emails so at least they will get to your customers. But the methods you have to use to jump through hoops to get your marketing emails to customers have come to dominate email marketing so heavily that the message and the communication has almost taken a back seat to just getting the email delivered.

It is interesting that the big changes in how the internet operates in some ways are going to retire this cumbersome email system before we come up with a solution to the email delivery problem. There are some very sophisticated internet marketing techniques that are showing themselves to be highly effective that never depend on email at all. And as modern internet merchants turn to these methods, the problem of email delivery may never be solved as much as it is ignored and allowed to die out on its own.

Viral marketing is one way modern internet marketers are recruiting new customers and getting the word out about products and services by tapping the power of video and the instinct internet denizens have for downloading free stuff. Viral marketing is a method where the merchant creates a download that is desirable. A funny video, a musical performance or an ebook make great viral marketing tools. But along with the free "toy", the download carries the marketing message of the merchant and is downloaded into the internet network of users quickly and with no cost to the merchant or the user.

The viral part occurs naturally as users upload the video or link to it on other web sites or share it with each other on blogs or through email. The marketing message spreads from customer to customer, like a virus spreads the flu and as it spreads, it directs new customers back to the merchant web site to become active customers.

This is a powerful marketing technique that depends on nothing more than human nature for success. And unlike the cumbersome email system, viral marketing has its own way of avoiding "spam", it is fast and it is cost free. But above all the one trait that makes viral marketing trump email marketing as the means to success for the future of internet marking is a simple principle that always attracts business people. It works.

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Viral Marketing Madness: 5 Viral Marketing Mechanisms To Explode Your Online Profits - Marketing - Viral Marketing

Viral marketing is one of the most powerful and free ways to promote your products and websites. Why is it so effective?

That's because once your viral mechanism starts to spread, it may continue to reach more and more outlets indefinitely. Better yet, a one-time viral marketing effort may continue to proliferate without any intervention on your part.

The recipients benefit from the viral message, while you benefit from all the massive exposure. Viral marketing is a win-win situation for everyone.

The key to its success lies in the viral mechanism's quality and its impact to the recipient. If the user finds it interesting or beneficial to others, sharing it is the natural thing to do, as it helps build relationships and makes the sender look good by sharing relevant messages.

Here's some of the most effective mechanisms to use viral marketing to expand your reach and make truckloads of money in the process:

Viral Marketing Mechanism # 1: Excellent Customer Service

Bad news tends to spread like wildfire, as people intend to warn others of their unfortunate experiences to avoid it happening again. According to Joe Girard, each person knows around 250 persons in his lifetime considered important enough to invite to his wedding or funeral. That means even if just one customer had a negative experience with your product or company, it could reach hundreds of people quickly, especially if they use blogs or social networking sites like Facebook and Myspace to spread the word.

On the other hand, giving excellent customer service will reflect positively on your product or company. People will recommend you to their contacts if you treat them well. This will build up your reputation and establish your credibility effortlessly. Unlike any salesperson, we know and trust our friend; so getting a recommendation from a friend is much more believable and gets more sales.

Remember a time when you had an extremely good or bad experience? You can't wait to tell your friends or loved ones, right?

Viral Marketing Mechanism # 2: Viral E-books

It's easy enough for people to share viral e-books if they think others could have some use for them. To reinforce them to spread the e-book around, you can tell them they have giveaway rights to it. This would make it sound like a privilege, not an obligation.

If your e-book contains outbound links to other sites, find out if these sites have affiliate programs. You could monetize the e-book better by putting your affiliate links instead of the direct links to other webpages.

Once you're done with the viral ebook, here are some of the ways you can make the most out of it:

- Submit them to the e-book directories. Simply search for "e-book directories" in Google and you'll find a number of them to submit to.

- Use your viral e-books to build a list. Set up an opt-in form in your website and ask for your visitors' name and email in exchange for the viral e-book. Another way to build your list without requiring an opt-in is to put a free offer in the beginning of the ebook, or a ReadMe.txt with the ebook in a zip file, where they will be asked to subscribe to access more free gifts.

- Allow affiliates to rebrand the viral e-book with their affiliate links (better if the affiliate can also include their name and own site). This way, affiliates get an incentive for spreading the e-book (through affiliate commissions) while their referrals benefit from the information within it.

Viral Marketing Mechanism # 3: Viral Articles

Your articles can become rapid viral channels as long as they give quality and valuable information. Once you've submitted them to the top article directories, ezine publishers could pick them up and share them to their list. Offline publications may even include them on their magazines, sometimes reaching several thousands (or even millions) of readers.

Here are other methods you could "viralize" your articles:

- Give permission to affiliates and JV partners to use the articles when promoting your products.

- Write custom articles for blogs and ezine publishers. This may sound like more work, but your articles may reach a wider and targeted audience, so it's worth the extra effort.

- Share your articles to your subscribers and tell them to forward the message to those who might need it. You can choose to compile a mass of related articles into an e-book or presentation before sending to your list.

Viral Marketing Mechanism # 4: Viral Videos

People can spread your videos around if they are entertaining or helpful enough. Ask them to pass the link to your video page to those who might enjoy or benefit from watching the videos.

Submit your viral videos to video sharing sites for a wider reach. This way, viewers may also use an embed code to post your videos on their site.

Remember to include your website or contact details along with the video; but do it subtly so it won't have the perception of being too promotional.

Viral Marketing Mechanism # 5: Viral Emails

Just think about what types of emails you forward to others. Jokes or funny messages are often being passed around. So why not include an element of humor into your emails?

You may also include breakthrough news or information to make your email valuable enough to be passed on to others, as people want to keep up with the current times.

Discounts or coupons on products could also be forwarded because it allows people to save money.

Anything that is exciting, controversial, or radical could be passed along, so incorporate any of these elements into your email message.

It's simple enough to put the power of viral marketing into your customer service, e-books, articles, videos and emails. Do it consistently and you'll have more and more targeted visitors flooding your site.





Is Viral Marketing Better With Videos or Games? - Advertising - Online Advertising

Although most people still associate viral marketing with video and YouTube, achieving satisfactory results with commercial viral video marketing has become difficult, due to over saturation. Viral games however can still provide great results, almost always surpassing those of video campaigns, here's why:

Seeding your viral game is easier

There are many online games portals and community sites that will feature and actively promote your game for free. It's relatively easy to get a game on the front page of a few high traffic games portals, potentially getting your game in front of millions worldwide, but try doing that with YouTube, or one of the other main video sharing sites. Over saturation on the video sharing sites has meant that it's virtually impossible to make your video stand out from the vast number competing for your audience's attention.

Viewing figures are higher for viral games

Because they are easier to seed and get in front of people, viral games generally get seen and played by many more people than videos. It's common for viral games to achieve millions of plays, whereas only a very small number of the very best viral videos can hope to compete with these numbers.

Viral games can link directly to your website

Viral games can have clickable web links embedded within them and clickthrough rates are very good. Typically many times better than other forms of online advertising such as banner ads at around 10%. The problem with viral videos is you can't include these clickable links. The best you can do is include a URL and hope. Clickable web links in viral games provide many times the referral traffic of a video because of this.

Viral games are interactive

A good viral game engages your audience much better than any video by allowing them to not only see, but interact with your brand. This increases the impact of the advert, makes it more likely to stick in the viewers mind and makes return visits much more likely.

You get more for your money with viral games

Considering the above points and the fact that viral video and viral game production costs are similar, this makes viral games much more cost effective. More views for the same spend as well as the fact that viral games are much more engaging makes them much more appealing as a marketing tool.

You can easily, accurately monitor results with viral games

The success of viral videos can be very difficult to monitor accurately over multiple sites and trying to determine additional viewer information can be nearly impossible. Its easy to incorporate a viral tracking system into your viral game code in order to monitor detailed statistics about your campaign. Using either one of the free or paid tracking systems devised specifically for viral Flash or even Google Analytics, you can track exactly who is playing your viral game, what country they are from, how long they play for and how they interact with the game, such as web link clickthroughs. This is invaluable for keeping track of how well your viral game is performing. This sort of accurate data just isn't easily available with viral videos.

You can even use viral video to promote your viral game

This may sound a bit odd, considering everything preceding this, but inexpensive viral videos can be effectively used to boost traffic to a viral game. We often do this with the viral games we release, where we create a short gameplay video in order to further promote the viral game. Because it's just a video capture of the game there is very little time, work and cost involved.

Despite viral marketing being synonymous with online video, viral games definitely provide the better, more effective alternative for viral marketing.





Five Tips on Using Viral Marketing - Business

Viral marketing is a technique that is used by many people, yet it is still relatively unknown. Many people hear the words "viral marketing" or "viral traffic", and think that it has something to do with a virus. Fortunately, viral marketing and viral traffic have nothing to do with people spreading viruses via email, etc.

Viral marketing is simply defined. It is any strategy that is implemented to encourage people to pass on a marketing message to others; which in turn creates the potential for growth and more people seeing your message. Viral marketing also increases targeted traffic.

The only way viral marketing is similar to a virus is in the way it can expand and replicate at a very quick pace. This can cause for viral traffic to pick up, and your marketing message to reach a lot of people in a short amount of time.

Before you begin a strategy to increase viral traffic or targeted traffic you must understand that some strategies work better than others. But if you put the proper amount of research into your viral traffic strategy you will increase your odds of coming up with a successful program. There are a couple of important tips that you should keep in mind when trying to increase viral traffic, they are as follows:

1. The most important aspect to remember when trying to increase viral or targeted traffic is to give something away for free. Everybody likes free stuff, and if you are giving something away that people like there is a better chance that your recipients will pass on your marketing message. The word free alone will increase your viral traffic. As far as how long it will take to increase traffic is not as easy to determine. Some viral marketing programs take off right away, where as others build slowly. It all depends on your strategy, and what you are giving away.

2. To increase viral traffic you must also make sure that your message is easily transferable from one person to the next. You will never increase your viral traffic if you have to depend on somebody else to pass along your information. It should be automatically done via email, websites, or even software downloads. The bottom line is that you need to make sure your viral marketing message is concise, to the point, and easily transferable.

3. Before putting a strategy in place to increase viral traffic you will want to make sure that you can handle the traffic and requests that come along with it. This goes along with doing your research before starting. If you cannot handle the new viral traffic, all your hard work will mean nothing in the end.

4. One of the easiest ways to increase viral traffic is to use existing networks. In other words, implement your strategy to touch base with people who will be interested, and therefore pass your information onto other people in their network. This will ensure that you get a good group of targeted traffic to take notice of your project. You need to be giving away your free gifts to people that will use them, so targeted traffic is very important. By working within a network you will have a better chance of driving up targeted traffic, which will help your strategy spread.

5. Do not rely on yourself to do all of the work when it comes to attempting to increase viral traffic. Even though you will be putting the overall strategy into effect, you should still be able to use other resources to increase targeted traffic. Affiliate programs and press releases are two great ways to increase targeted traffic without having to put in too much work.

Overall, viral marketing is a great way to get exposure and increase profit. If your strategy does a good job of bringing in targeted traffic there is no reason that you should not be able to accomplish the goals that you have set forth.





Spread the Words Through Viral Marketing - Internet

Viral marketing involves a wide range of promotional activities that motivate people to pass along a marketing message to other individuals through any means of communication. Viral marketing can spread to millions in just seconds with the use of internet, hence the term "Viral".There are two common components of a viral marketing campaign. The first is digital video production. Viral videos are quite often short to ensure high viewership and immediately entertaining for the purpose of distribution. It can be based on existing videos in television, short clips from a mixture of sources or an intended or unintended video files with high entertainment value. Most use short video clips that are posted in social networking sites and business sites. Viral videos are short, novel, humorous and informative. It can run for just 30 seconds (even less in fact!) and can attract viewers not just to the video itself but to the services or products the video might market.The second most common component of viral marketing is e-mail campaign. An e-mail is distributed to recipients containing some information, it may be of a marketing content or not, but generally it is aimed at encouraging the recipient to pass the information to a friend. In the e-mail, a viral video, link or a picture may be attached.Businesses use an e-mail campaign when they like to invite people to attend product launchings or promotional events. A viral e-mail contains texts that aim to encourage the recipient to forward the e-mail to his contacts.Other components include Short Message Service, blogging, social media interactivity, television, radio, polling services, and outbound and inbound call center services.Effective viral marketing campaigns are based on three principles: social profile gathering, proximity market analysis and real-time key word density analysis. Companies that offer viral marketing service, just like New Media Service, use these three in advertising models to math a business with their target customers.Viral marketing such as New Media Services' "Forward Marketing" work by producing a viral video, e-mail or a blog depending on the best way to catch customers' attention. Producers of viral videos think of how to present the product in the most novel way. Viral videos consist of simple information that reflects the services offered by the business, the prominent element is usually just the logo. If the business does not have a website to post the videos, there are alternative options available such as influential websites like Youtube and Facebook. In e-mail campaigning, a list of recipients is prepared ahead of time. Live operators publish the video or send the e-mail to recipients, or manually call customers to deliver the message. Live operators may use blogging and other tools to increase the visibility of the marketing message.When a viewer watches the video, he may also consider downloading it and storing it in his mobile device. Because viral videos are totally entertaining and easily gain publicity, viewers will surely forward the video to others. Viral e-mails, SMS messages and blogs are usually forwarded to peers.The key target in the viral marketing process is "the buzz" wherein people talk about the video to their network of family, friends, acquaintances and often, random people. The initial production cost of the video is more often than not, the only expense; as advertising the product or service is done by the very same target market. Essentially, the entire job of business networking is done by people who find the viral campaign entertaining.Viral videos and e-mails set the topic of conversations among groups. Most often, influential people recommend a product according to what they see in videos sent to them. They unconsciously utter the business' name. Some result in the advantage of "perceptual value" wherein the viral marketing campaign creates good perceptions about the business that in turn, help build a solid business image. The bottom-line of viral marketing is "word of mouth" promotion. Undoubtedly, "word of mouth" is the most powerful marketing tool.





The Top 10 Viral Marketing Mistakes - Marketing

1. Failing to understand how to make a marketing piece "viral"

Often people create what they call a viral marketing piece when it is nothing more than a brochure and an advertisement. It is way too self serving. It has no possibility of creating buzz. While there is no guaranteed formula for creating a viral marketing piece, there are many things you can do to increase its effectiveness and its viral nature.

2. Failing to make it interesting enough to pass along

Whether or not there are external incentives to encourage the viral spread, if you failed to make the article or e-book interesting enough with high quality content that is useful or entertaining, you couldn't pay them enough to pass it along. If on the other hand it is very useful, high quality or entertaining, it will get passed along with or without any other incentives.

3. Failing to provide incentives to encourage people to pass your message along

While there are many successes where the sender was not rewarded for passing on viral information, it works better if you can provide an incentive. Provide an incentive that you don't have to pay up front. Instead provide a success incentive. If the desired outcome is met then you give them money, commissions, discounts, extended memberships, additional MP3 recordings, more articles, more eBooks, etc. Whatever incentive you decide to use, make sure it is easy to sign up for and easy to collect.

4. Failing to provide an incentive for people to respond to your call to action

The way to sell with a viral marketing piece is to do so at the very end, in the conclusion, in the summary or in the resource box. It doesn't need to be a hard pitch, just an offer for an ethical bribe that will move them to visit your website, call your 800 number or send an email to get whatever you are offering.

Experience has shown that the incentive should be related to your product or service. If you are a law firm, don't offer a chance to win a Corvette or an iPod. Too many unqualified people will sign up and waste your time following up with them. Instead if you are a law firm specializing in Intellectual Property, offer a free e-book on "How you can increase the value of your company with patents and trademarks."

5. Failing to effectively promote their viral campaigns

Because we've heard of some success stories where no promotion was needed, it is easy to fall into the trap that yours too will be one of those. I'm not sure what the statistics are but the vast majority of viral marketing requires promotion to make them successful.

6. Failing to encourage others to pass it along

There is a wonderful piece of wisdom you should apply to viral marketing - "you have not because you ask not." Does your viral marketing ask the reader to pass this along to others? This can be done in the resource box with something very simple like, "If you found this useful, please pass it onto others that might be helped by it too."

If it is a viral article and you have also it published on your website, have a button or link on the page that says "Send to your friends." While it is true the "Send to your friends" button won't make it viral all by itself you never know which "friend" that gets it might decide to promote it to their list of 100,000.

7. Failing to send out anything less than a blockbuster success

While it would be nice to repeat viral marketing successes like Blair Witch, Hotmail, Purple Cow or ICQ those are rare occurrences. Just because your idea falls a bit short of phenomenal doesn't mean it isn't worth doing. Let's say you shoot for exponential viral results and only obtain a moderate success, it is still a success. The fact you got free visitors to come to your site is great.

I love Michael Jordan's quote when he attempted to go into baseball after his wildly successful basketball career. "I can accept failure, but I can't accept not trying." Even if you think it won't blow away Blair Witch's success, try it anyway.

8. Focusing on a single viral piece rather than a viral process

One thing I've noticed in my business career is that we tend to adopt the John Wayne syndrome, go big or go home. We give it ONE try and if it fails we go home. I don't know of successful business people or successful marketing campaigns that take that approach. Instead of giving it this one shot and then not doing anything after that, create a process for creating, promoting, testing and measuring continual viral marketing efforts.

9. Failing to test and track the results

To be successful you need to experiment with different titles for the article or e-book; test different ethical bribes; try different promotional methods; approach different list owners. Find all of the elements that can be tested in your project, test various combinations and measure the results.

10. Not recognizing it is different from word-of-mouth marketing

I fell in love with word-of-mouth marketing early in my consulting career. After 10 years of consulting I analyzed every project I'd worked on, every client I'd worked for and wrote down the source. To my shock, 95% of all of them came from word-of-mouth. The good news was it was cheap (free). The bad news it was unpredictable and couldn't be controlled on-demand like I needed.

Viral marketing is like word-of-mouth in that one person passes it on to another but typical word-of-mouth comes from one person asking the other if they know how to solve a problem. It is much more reactive than proactive. Viral marketing is proactive. A person who reads a viral article or e-book immediately thinks of 5, 10, 500 or even 1,000 people that should know about this and they send it via email or put it up on their website or post in on their blog. Viral isn't one person coughing in another person's face, it is one person coughing in a crowded room causing it to spread like wildfire.





Viral marketing - Search Engines - SE Trends

Online word of mouth advertising : Viral marketing is an online marketing (digital marketing) strategy that helps enhancing your brand awareness. It helps business organization to spread their message to the online visitors thereby enhancing your brand image. This internet marketing strategy works like word of mouth advertisement.

At Quantum Coders, our web marketers, specializes in viral campaigns that help you achieve brand success. Viral marketing involves marketing strategies that uses popular social networks to spread message of the marketer. Our digital or internet marketing team uses latest techniques to enhance your business popularity. Viral marketing / viral advertising helps business organizations to spread their brand message like wild fire.

However, viral marketing requires professional know how and relevant experience and then only a viral campaign could get success. Quantum Coders specializes in internet marketing strategies and could help your business gain more leads with viral marketing campaigns. Outsource online marketing job to us and you could focus on your hardcore business areas. We will take care of your online brand popularity.

Viral Marketing for increasing ROI : Online advertising or marketing at Quantum Coders is a sophisticated affair. We enhance the experience of your visitor using viral marketing techniques which help your business to enjoy solid returns on your investment (ROI). We create online videos, podcasts, short films, etc. for your business that help you brand yourself among masses.

Brand your business with Viral Marketing : We develop viral marketing campaign for your business that would be spread as a word of mouth by web traffic thereby helping your website / online business to earn huge popularity and of course, popular businesses do earn profits. Our viral campaigns work like online PR or public relations that promote your message as word of mouth in a stunning way. Social networking sites are the biggest hosts for viral marketing campaigns. These networking sites accumulate a lot of internet traffic and, hence could help your business enhance is brand awareness among millions of people.

Quantum Coders could help you design your viral marketing / viral advertising campaign from the scratch. We create online contests, product or brand message videos, applications, short and stunning films that would be sponsored by your brand on internet thereby helping firming and popularity of your business brand. We could also help you plan your brand inside and out, using viral marketing strategies.

Make your business brand immortal : Viral marketing campaigns that we design for you would ensure protecting your brand and nurturing it to accord it with other marketing activities that you have adopted to affirm your brand. Our viral marketing campaigns would help your brand become immortal. That's true, brands never die but in the world of internet, it is very difficult to sustain for a long. However, with our viral marketing, you could continually remind your existence to the web traffic. We, at Quantum Coders, understand the importance of viral marketing and viral adverting and this is the reason we research a lot before initiating such campaigns. We first understand your business and then design a campaign for its record popularity and success. We develop a campaign that would help making a buzz (buzz marketing) which acts as a self propagating vehicle for your brand. Buzz marketing help creating a buzz among your audience and force them to visit your site and remember and popularize your brand.

Viral Marketing as an all-rounder online marketing tool : We integrate different online marketing techniques to design an all-rounder viral marketing campaign. We use social bookmarking (digg), social networking sites(Facebook, LinkedIn, Orkut), e-mailers, online video sharing websites (Youtube, etc.), public forums, blogs, contests, interesting banner advertisements, etc. to target your potential customers and let them spread a word for your brand.

How our viral marketing campaign would help you? 1. Build a brand message - help you prorogate brand awareness. 2. Drive excellent traffic- campaign would back link visitors to your site. 3. High ROI - campaign costs you a low initial investment but provide high returns. Helping you achieve long term benefits.4. Become popular among masses- viral marketing is continues process of spreading message and, hence would help you gain brand popularity among masses.

Our web marketers understand the importance of your brand and, hence we offer valuable services for building your brand. We often implement guerilla marketing strategy to boost your overall viral campaign. site link: /solutions/web-marketing/





Boost Your Brand Name via Viral Marketing - Marketing - Brand Marketing

Without doubt all businesses look for a flourishing web presence. If they find the going tough, they look for help from professionals like SEO Liverpool. Professional search engine optimizers use many strategies for this. These include editing clients' content and HTML with a view to increasing its relevance to certain keywords, removing barriers to smoothen SEOs indexing activities, and promoting the website by increasing the number of backlinks.

Today' buzzword in SEO campaign seems to be viral marketing or viral advertising.

What is viral marketing? Do professionals like SEO Liverpool leverage this new concept to boost their clients' SEO rankings? Possibly, they are doing it already.

Let us first get to know the fundamentals of this relatively new trend. Viral marketing refers to the techniques of using pre-existing social networks to promote brands. In other words, viral advertising achieve marketing objectives by self-replicating viral processes that take the form of video clips, e-books, images, or text messages.

This presumes that viral marketing did not exist prior to the digital or e-revolution. On the contrary, it did exist way back in the 1960s and 1970s in the form of multi-level marketing where participants gained income by popularizing a brand through their circle of influence. Classic examples of such multi-level marketing methods are promotion of Amway and Mary Kay Cosmetics products.

How Do Viral Marketing Campaigns Work?

In simple terms, in a viral marketing campaign you create content of such immense interest that it will make viewers compulsively pass it along or share it with other people. It is a sort of chain reaction where viewership multiplies exponentially. Viral marketing exploits this feature of organic buildup of traffic.

Search engine optimization through viral marketing has the following three components.

* Creating a Viral Concept

* A company like SEO Liverpool knows that identifying a marketing goal is the first step in any search engine optimization campaign. Likewise, in a viral concept you need to create compelling content in the form of a game, joke, or a quiz with an underlying goal you want to achieve such as lead generation and brand awareness.

* Starting the campaign

* Once you are done with creating the content, you go ahead and put it into action via any of the following avenues.

* Social network link building: Posting your stuff on networking Without doubt all businesses look for a flourishing web presence. If they find the going tough, they look for help from professionals like SEO Liverpool. Professional search engine optimizers use many strategies for this. These include editing clients' content and HTML with a view to increasing its relevance to certain keywords, removing barriers to smoothen SEOs indexing activities, and promoting the website by increasing the number of backlinks.

Today' buzzword in SEO campaign seems to be viral marketing or viral advertising.

What is viral marketing? Do professionals like SEO Liverpool leverage this new concept to boost their clients' SEO rankings? Possibly, they are doing it already.

Let us first get to know the fundamentals of this relatively new trend. Viral marketing refers to the techniques of using pre-existing social networks to promote brands. In other words, viral advertising achieve marketing objectives by self-replicating viral processes that take the form of video clips, e-books, images, or text messages.

This presumes that viral marketing did not exist prior to the digital or e-revolution. On the contrary, it did exist way back in the 1960s and 1970s in the form of multi-level marketing where participants gained income by popularizing a brand through their circle of influence. Classic examples of such multi-level marketing methods are promotion of Amway and Mary Kay Cosmetics products.

How Do Viral Marketing Campaigns Work?

In simple terms, in a viral marketing campaign you create content of such immense interest that it will make viewers compulsively pass it along or share it with other people. It is a sort of chain reaction where viewership multiplies exponentially. Viral marketing exploits this feature of organic buildup of traffic.

Search engine optimization through viral marketing has the following three components.

* Creating a Viral Concept

* A company like SEO Liverpool knows that identifying a marketing goal is the first step in any search engine optimization campaign. Likewise, in a viral concept you need to create compelling content in the form of a game, joke, or a quiz with an underlying goal you want to achieve such as lead generation and brand awareness.

* Starting the campaign

* Once you are done with creating the content, you go ahead and put it into action via any of the following avenues.

* Social network link building: Posting your stuff on networking sites, gaming sites, and competition pages will provide boost to your brand in forums and blogs when people are compelled to check out your campaign.

* Banner advertising: King-size ads like MPU or Skyscraper ads with some sort of flash media go great guns in generating traffic.

* Emails: Emails are a wonderful mode of starting a viral campaign because emails can be shared in a jiffy with friends, colleagues, or with addresses on a purchased list. * Creating a call for action

* This is the final effective component that gets results for your campaign. All online marketing professionals like SEO Liverpool know that any search engine campaign is not successful unless people find you and then buy or register your product. You must create quantifiable calls to action that will translate into meaningful doings by your target audience. Some examples are, asking your audience to:

* Register now

* Bookmark this

* Add to favorites

* Forward it to your friend.

* Online marketing has plentiful approaches and viral marketing is one of the key ones. If your campaign does not seem to be taking off, get help from professionals like SEO Liverpool. sites, gaming sites, and competition pages will provide boost to your brand in forums and blogs when people are compelled to check out your campaign.

* Banner advertising: King-size ads like MPU or Skyscraper ads with some sort of flash media go great guns in generating traffic.

* Emails: Emails are a wonderful mode of starting a viral campaign because emails can be shared in a jiffy with friends, colleagues, or with addresses on a purchased list. * Creating a call for action

* This is the final effective component that gets results for your campaign. All online marketing professionals like SEO Liverpool know that any search engine campaign is not successful unless people find you and then buy or register your product. You must create quantifiable calls to action that will translate into meaningful doings by your target audience. Some examples are, asking your audience to:

* Register now

* Bookmark this

* Add to favorites

* Forward it to your friend.

* Online marketing has plentiful approaches and viral marketing is one of the key ones. If your campaign does not seem to be taking off, get help from professionals like SEO Liverpool.





Viral Marketing- Success - Business - Affiliate Programs

When used properly, v marketing or v advertising is by far the best way to promote your website, products and services on the Internet.

V advertising implies a virus-like fast transfer of a marketing message on the web, as a consequence of using free viral marketing tools such as Youtube, Flickr or Facebook, built to be viral.

Successful v marketing results in this snowballfactor

An exponential increase in users of the free marketing product free exponential increase in website traffic which in turn helps to improve the search engine rankings which in turn leads to more free web traffic and so on...

The degree of success, depends on the extent to which the 9 success criterias are followed.

9 V Marketing Success Criterias

As many and ideally all of the following tactics should be used:

1. Make an irresistible free offer

You need to provide a free viral marketing product or service since "free" is the biggest customer magnet. "Free" even attracts people who otherwise wouldn't be interested.

2. Build a viral product - don't just try to market a product virally

A product is not necessarily viral if it contains a few features that lend viral characteristics to it. Just having a "Recommend to a friend" option on one of your web pages doesn't make your website viral. For the free marketing products to be considered truly viral, more than 1 new user must result from each user recommending it.

3. Target alpha users

The viral advertising message ought to target individuals with a high social networking potential, the so called influencers, ideal for spreading it. With regards to the consumer market, influencers are well connected, have impact, have active minds and are trendsetters.

So what causes an influencer to desire passing on a viral message? Answers include the need to be loved (or fear of rejection) and the need to be successful (fear of failure).

For example consider which messages and free products would result in respect and appreciation of the sender when received. Important and effective online influentials take a serious approach and want to pass on only useful viral marketing messages, not silly videos, jokes or commercials without purpose nor marketing results.

They want to be perceived responsible by the recipients; their network. The product they recommend ought to suit the needs of the users optimally. Hard sales talk is not the way.

4. Be creative and ahead of market trends

Study your market and its trends and learn to think ahead in order to provide what turns people on, in exactly the right moment and right way. Do you have...

the capacity and know-how to come up with an innovative product? expert knowledge to share? ideas and a network of associates to inspire and motivate you? the right web business tools and resources?

5. Easy transfer is prerequisite

The marketing message should be short and easily transferred via one or several of the following digital medias:

email website instant messaging graphics software download social medias meaning social media websites, under here social network sites, online communities, blogs, wikis etc. Examples include Facebook, twitter and youtube, that facilitate the exchange of viral messages by automating the distribution process.

The interaction between internet users is highly facilitated by using Web 2.0, a design standard, making marketing possible. Examples of inheritingly viral Web 2.0 sites are MySpace, Facebook, and Flickr. These sites are as well free viral marketing products to the user as they are viral advertising tools to both the companies and the users.

6. Use Existing Social Networks

The distribution of the viral message takes place within established social networks of the individuals who receive it: Around 10 persons within their closest circle and as many as thousands within their broader network, depending on the person's status and job.

Affiliate programs often inspire the affiliates to target their network. Once an online influential with an extensive network is reached, a snowball effect initiates, provided that the viral product is useful and of high quality and the marketing message catchy. Social network websites are important viral marketing tools.

7. Use other's resources

Spread your viral marketing message by placing articles on other websites (the media) thereby reaching a much larger group of people than had you relied solely on your own web site. By getting your message spread as news, you target many subscribers that might decide to visit your home page or even place your article on their website.

An example of effective v marketing is the placement of Youtube videos on different websites from where interested visitors can copy the video to their own site.

8. Allow for Big Scale Traffic

It is imperative that the resources for handling all the traffic need to be quickly upscalable to avoid overload and break down of the replication cycle of the viral marketing campaign.

In order to handle the expected high volume of users, the process needs to be completely automated. For example customers are emailed using sequential autoresponders.

9. Measure and optimise the parameters of viral marketing

To achieve true Viral Marketing Success , monitor the results expressed by certain parametres then test and optimise them. Examples of parameters include

sources of traffic % registered users % users who send out invites number of invites sent out per user % of invites received





Wednesday, May 30, 2012

Resale packages have made a come back - Website Promotion - Online Promotion

How many people are earning a huge living off of master resell packages and how you can have one of your sites up and running in no time.

Resale packages have made a come back in recent months and now you will be seeing all sorts of these packages. They range from info products to software and of course the latest big thing PLR (private label rights) articles. There is a good amount of money to be made from these packages but you need to know exactly how to do it. Sadly many do not and the package that they paid for just sits around collecting cyber dust instead of money.

What is a resale package? These are packages of products that come with master resell rights and allow you to resell them as free bonuses or package with other products. They often come with their own ready to go websites and sales letters.

How do you find these resale packages? You can go onto Google and look up resale right packages. Choose any that are relevant to your industry. They will usually be membership sites with a monthly subscription fee.

Choosing a good resale package: Be careful what you are buying. Some packages have just one or 2 decent products and the rest is just junk. Others are selling stuff that has been around too long and is virtually valueless as a saleable product. Be very sure that the products fit your market and type of business you are in. Also be sure that the products have a good sales letter template that you can set up easily, either on your website or stand alone.

Setting up your website: Try to get a package that includes sales letters for the products, as these are the most time consuming and critical part of selling. There are 2 ways that you will be able to profit with these packages:

Put all or some of your resale products into a special bonus package and sell with one of your original products. For example an e-book you have written or software you have developed.

Make sure you have 1-2 good quality high demand products in the package that you can use as your main sellers and package them using other products as bonuses.

Set up your sales page with your payment links. Papal is a good processor to start with, as it is free and easy to use. You can also use Clickbank. This will have a $50 set up fee.

Remember to set up an affiliate program to help you sell more You can do this with Clickbank, couple this with joint ventures to really jumpstart your sales. You can set up JVs with publishers and related businesses.

Ways to make money with resale packages:

Membership sites: You can set up a membership site of your own and offer resale products and packages. Add a subscription newsletter for added profit and member interest. Add good resources and interesting up to date original articles to keep members interested and encourage them to renew their subscriptions. There are plenty of places to get advice and software to set this up if you look up membership sites in your industry on Google.

Free giveaways-increase subscribers with a free gift: Choose a couple of your products from your package to use as free giveaways to your visitors as an incentive for signing up for your free newsletter.

Viral marketing: Use a good e-book from the package as a free giveaway on your site. This will be good for viral marketing. Remember to make sure the e-books will grant you branding rights. You want to be promoting your links not somebody elses.

How many people are earning a huge living off of master resell packages and how you can have one of your sites up and running in no time.

Resale packages have made a come back in recent months and now you will be seeing all sorts of these packages. They range from info products to software and of course the latest big thing PLR (private label rights) articles. There is a good amount of money to be made from these packages but you need to know exactly how to do it. Sadly many do not and the package that they paid for just sits around collecting cyber dust instead of money.

What is a resale package? These are packages of products that come with master resell rights and allow you to resell them as free bonuses or package with other products. They often come with their own ready to go websites and sales letters.

How do you find these resale packages? You can go onto Google and look up resale right packages. Choose any that are relevant to your industry. They will usually be membership sites with a monthly subscription fee.

Choosing a good resale package: Be careful what you are buying. Some packages have just one or 2 decent products and the rest is just junk. Others are selling stuff that has been around too long and is virtually valueless as a saleable product. Be very sure that the products fit your market and type of business you are in. Also be sure that the products have a good sales letter template that you can set up easily, either on your website or stand alone.

Setting up your website: Try to get a package that includes sales letters for the products, as these are the most time consuming and critical part of selling. There are 2 ways that you will be able to profit with these packages:

Put all or some of your resale products into a special bonus package and sell with one of your original products. For example an e-book you have written or software you have developed.

Make sure you have 1-2 good quality high demand products in the package that you can use as your main sellers and package them using other products as bonuses.

Set up your sales page with your payment links. Papal is a good processor to start with, as it is free and easy to use. You can also use Clickbank. This will have a $50 set up fee.

Remember to set up an affiliate program to help you sell more You can do this with Clickbank, couple this with joint ventures to really jumpstart your sales. You can set up JVs with publishers and related businesses.

Ways to make money with resale packages:

Membership sites: You can set up a membership site of your own and offer resale products and packages. Add a subscription newsletter for added profit and member interest. Add good resources and interesting up to date original articles to keep members interested and encourage them to renew their subscriptions. There are plenty of places to get advice and software to set this up if you look up membership sites in your industry on Google.

Free giveaways-increase subscribers with a free gift: Choose a couple of your products from your package to use as free giveaways to your visitors as an incentive for signing up for your free newsletter.

Viral marketing: Use a good e-book from the package as a free giveaway on your site. This will be good for viral marketing. Remember to make sure the e-books will grant you branding rights. You want to be promoting your links not somebody elses.

There is a lot of money in resale packages when you use innovative ways to market them. These are just a few starters to get you up and running quickly. The main thing to remember is to research the packages well before you buy into them so that you are offering quality products that are high in demand for your market. In this way you will be well on your way to making a profitable business using resale packages.





Content Articles Combining With Private Label Articles To Form A Unique Contents

Utilizing private label articles you are able to supply content material for the web sites effortlessly. Altering such content articles and submitting them to write-up websites along with your useful resource box can also be a great method to create traffic for your web sites. Nevertheless, you should first make your PLR content articles really distinctive. Publishing unaltered PLR content articles on your website may have an effect on your search engine ranking. In addition many write-up websites don't permit you to submit duplicate content material.

There are numerous methods to create distinctive content material from PLR content articles. 1 of probably the most simplest way would be to consider a number of content articles and mix them into 1. By implementing this method a number of occasions you will be able to create distinctive content articles extremely quick. An additional benefit is it will be easier for you to create longer content articles. Be aware that although most write-up websites accept 400-words content articles, there are some that need you to submit content articles containing more than 500 phrases.

You might have observed that private label articles relevant to 1 niche are often introduced in a package. For example, you may find PLR packages that consist of, for example, 10 content articles on tennis, 10 on cell phones, 10 on home theatre and 10 on travel. Such packages will enable you to find and combine related content articles effortlessly.

For example, there is a PLR write-up package that consists of 25 content articles about viral marketing. Some of the titles are "Using File Sharing in Viral Marketing", "Using Forums in Viral Marketing", "Using Videos in Viral Marketing" and "Your E-Book is your Viral Salesman". By paying attention to the titles over you are able to effortlessly find out that each write-up covers a tool to perform viral marketing. Now what you should do would be to consider some parts from each write-up and mix them into 1.

As another example, there is also a PLR package containing content articles about pc safety. Instead of altering only 1 write-up, just combine some content articles covering ZoneAlarm, CounterSpy and Spam Buster. This way you are able to create an write-up about Computer safety instruments that will stand out from the crowd effortlessly. If you want, you might expand the write-up. For example you are able to include some more Computer safety instruments that you simply know in to the write-up such as Avast AntiVirus or Fake MP3 Detector.

Even though you now have a new write-up which is very distinctive, it's nonetheless recommended to make further alterations. Just alter the opening paragraph, say some thing in a various way, include a sentence right here, subtract 1 there, rewrite the ending, and so forth. There are numerous possibilities that you simply can do. You might even use an write-up from a totally various niche. Be inventive inside your use of personal tag content material, and also you will certainly get your money's value.

It's accurate that writing content material yourself is not only the least expensive method, but also allows you to inflect your personality in to the content material. This can be extremely useful in attracting a loyal reader. Nevertheless in the event you don't have sufficient time to create your personal content material from scratch, reworking content articles with private label rights can be an option.



How to Get Up to 300 Free Backlinks at Day - Website Promotion

Another important thing to get more traffic are the backlinks.

WHAT IS A BACKLINK?

Backlinks are incoming links to your blog or website.

So the only thing that you have to do it's promote your blog on the internet. Register in hundreds of sites and put your links on them every day.

It's easy to do but it takes a lot of your time... no problem! I've found a free website that do it for us.

It's SocialMonkee

HOW IT WORKS?

It's pretty easy to use. Just sign up and you will get 25 free unique backlinks to yourblog or website pages, every day. It means 750 backlinks at month with the free account.

This sound good but we want more, we want the 300 backlinks at day, right?

Ok, you can get this for free too with their referrals program. The only thing you have to do it's to refer 12 persons to SocialMonkee to become a Premium user and you will get 100 backlinks 3 times at day.

This means 300 backlinks at day and 9000 backlinks at month. All for free! Are tons of traffic to your blog or website.

Traffic = better search engine indexing = more leads and sales.

If you can't wait and want the 300 backlinks now, you can make a one time pay of $47 for the Premium Account. It's up to you!

To use SocialMonkee it's really easy. If you use Firefox you can download a plugingand send your links just clicking a button or you can use the Submit form of SocialMonkee.

The submit form it's simple too. Just enter the url, link, description, tags, category and click the Submit button.

So what are you waiting for?

Start to get tons of traffic with SocialMonkee!

BONUS

How to get traffic to your blog is a big issue.

All bloggers want that their articles reach more people and to be known in search engines.

It is essential for the life of a blog because without readers the blogs die.

To achieve this I will give you some tips to make your blog a successful blog.

Let's start!

TIP 1 - UNIQUE AND QUALITY CONTENT

Write quality content with interesting information and choose well the keywords.

To build a great blog, the most important thing is to provide the information that yourreaders want to read And do it well.

Even google webmaster guides talk about it.

If you take time to think about useful content, people will talk about it and they will linkyour posts in their websites and blogs.

Help readers to solve their problems.

TIP 2 - WRITE, WRITE AND WRITE AGAIN

The more posts you write more often they will find your blog in the search engines.

Search engines prefer sites that are updated frequently.

Don't stay 2 weeks without publishing.

If you have time, update your blog once a day. If not, at least update it once or twice perweek.

TIP 3 - DOMAIN NAME EASY TO REMEMBER

Like I said my other post: 5 mistakes to avoid in your blog, a domain name like is long and hard to remember.

Choose a short name, easy to remember and related to the topic of your blog.

TIP 4 - USE KEYWORDS

If you want that you blog appears in the search engines, you have to know what wordspeople searh.

There are free tools like Google Keywords that will help you with this.

Search with this tool words related to your blog and use the ideas that Google Keywords give you.

Use them in your post bodies, links and post titles!

TIP 5 - WRITE GOOD POST TITLES

It's that simple. Write interesting post titles and you will call the attention.

Look at the titles of other sites and aply it to your blog.

I hope these tips help you to get more traffic to your blog.

That's all for now, more soon!

Read the 6 - 9 tips and 10-14 tips.





Seven Step To Branding Any Resell Rights Product For Free - Web Development - CGI

Being an ebook and software reseller, you know in terms of increased site traffic, viral marketing and reprint rights make an explosive combination. But what happens if the ebooks or software you wish to resale or which you have master reprint rights to isn't brandable? Well, don't fret! There's a simple and easy and very effective solution. But on top of that its free!!!

Stick to the 7 basic steps below and you may sell ebooks and software using a whole new level!

1. Upload Your Resale Rights Product

To start with, you simply must upload your ebook or software in your "downloads" file in your server. Should you don't employ a file that you store your downloads in your soul can simply make a "downloads" folder as part of your server with all your FTP Client and upload your service there.

2. Making Your Thank you so much Page

Next, it is advisable to generate an one page "welcome" or "thank you on your order" document with your Microsoft word processor. For this one page document contain internet site's logo or maybe the picture of something your selling that you'd like your rise in website traffic to attend. Then you can add some hyperlink to your website underneath the image. I really like to say, "This product was transferred by." and then possess the picture under can then my link below the picture. Under all the you should input "To download your product or service, just click here."

3. Converting Your Thank you so much Page To PDF

Next, you'll want to acquire a free PDF converter to transform your word document into PDF format. PDF995 is usually a PDF converter you can use without cost or are sold. A common disadvantage to the free version is that it needs a few minutes to convert the document to PDF. Now, once placed on your pc, it is extremely straightforward to convert your document to PDF. Simply select "print" to print your document. Then instead of printing in your printer, select print to PDF. The file will automatically become a PDF document.

4. Making Your Reprint rights Product Brandable

You will obtain pdfedit995 from your same website and employ it to activate the links within your "thank you" page. As soon as you print and useful document to PDF as pointed out above, be sure to close it. Next, select "Links" around the PDFedit995 software and install your hyperlinks where appropriate. You will need to place the download connect to the exact product they ordered Now close the PDF document whenever you save it with the new links.

You should be aware: It's essential to close the newly converted PDF document in advance of installing he links, otherwise the links won't install with this particular software.

5. Make Your Branded Page Secure

This is extremely important all of which will keep anyone from copying or varying your branded thank you page. Download the pdfsignature995software and click on "PDF Rights Management". Then select :Tend not to Modify" and then "convert". What this can do is keep anyone from copying or modifying the page.

6. Upload Your Branded Many thanks Page

This is the page you would like your prospects to first receive if they download your products which they purchased. So, you must upload the PDF thanks page for a "downloads" folder. The address or connect to that page very easily the one that gets shipped to your customer once their purchase s made.

7. How It Works

O.K., Here is how all this comes together. Your customer makes all the purchase and it is then sent the download link. The buyer opens the download link which is presented the branded PDF "thank you" page. One thing they see within the page is your advertisement logo and the url aimed at your web. Under how they begin to see the link to the specific manufactured goods they ordered. Once they click the backlink to the product how they ordered, they shall be prompted to download it from your server. What's better yet is the fact that after they download the product in the link, the address or URL to the download doesn't turn up within their browser. Because so many ebook resellers simply offer the web link with their customers, your viral marketing ad will pass on along with it.

Selling ebooks and software with viral marketing ought to always be remember to start with strongest tools in gaining increased website traffic now with one of these 7 simple measures, it always will probably be!





Get More Traffic to My Website

A common question is 'How do I Get More Traffic to my Website?' - answer = Twitter! What is it? Basically its a mini blog, takes you less than a minute to do a post and get it out there. Now your post could be anything from - 'just finished breakfast' to promoting your business. It has a multitude of uses. It takes minutes to get signed up then your ready to go Twitter.

If you are wanting to find out an answer to a particular question - just post the question on Twitter. Your answer can appear in as little as seconds. Its a great way to keep in touch with friends or clients. You can check out your Twitter whilst on the move with a mobile or blackberry. Its easy.

A huge number of businesses are twittering now. If they are not already on Twitter, they are talking about it. Even CNN News have a Twitter account. They have a million followers! So many twitterers are keeping up to date with whats going on in the world, all from the little twitter birdie. It's getting bigger and bigger.

There is a right way to use Twitter if you are using it for your business. You don't just need a large number of followers - you need followers who are actually interested in your product. You could have 20,000 followers and keep posting them on your business updates, but only a small, if any of your followers are actually listening.

To expand on the original question - 'How do I get More Traffic to my Website?' - Twitter is a great place to start.





Boost Your Sales with Social Media Marketing - Business - Business Ideas

Social media marketing furthermore requires social media optimization or SMO. It really is known as in this manner, mainly because it has the importance is on reaching website optimization, which can be the method of increasing a web site's presence over the internet. Social media involves social networking sites such as Facebook, Twitter, LinkedIn, MySpace, blogs, video spreading such as YouTube, social bookmarking sites like Digg, Reddit, business presentation spreading, photo spreading and also the ever well-known Meetup website. It is usually identified with Social Network Marketing. The following requires the usage of social networking sites to advertise product or service, as well as to interact in public relation activities.

Simply by using a strategy generally known as viral marketing, online marketers are capable of work with websites like these to boost product sales, as well as improve brand recognition. The following marketing approach is categorised as being viral mainly because in reality, it can be handed down from person to person, by using the social network sites. Text messages, images, video clips, as well as video games, are usually just some of the resources included in viral marketing campaigns. The success of a viral marketing program relies upon on targeting as well as working on those that have significant social networks, who definitely have a tremendous impact on their network. This will likely ensure that the advertising information benefits the best possible presence.

Social media marketing is significantly noticed by businesses, being a crucial part of their built-in marketing program, which could support them in expanding their business. Studies specify that businesses, who spend not less than SIX hours weekly on social marketing programs, are actually able to produce a minimum of 50% additional exposure for their business. Additionally, they have had the opportunity to bring in extra traffic to their website, obtain qualified leads, as well as produce new business partnerships.

To begin with with social media marketing, you may certainly need to work with one of many top social media sites. In an April 2010 Social Media Marketing Report by Michael Stelzner, experienced online marketers identified Twitter as their number 1 social media platform, by using blogs subsequent closely in second place. For newbie online marketers, Facebook is positioned as their number 1 option strongly followed by Twitter as well as LinkedIn.

One significant method by which you are able to increase the power of using a social media site, is always to build relationships. If you work with Twitter, for instance, you may begin searching for the top tweeters in your market and perhaps within your local area. Having recognized these people, after that you can start doing discussions, as well as become involved in the campaign of significant occasions as well as products. Furthermore always answer tweets, as well as motivate retweeting regularly.





Viral Marketing And The Trade Show Display - Marketing

Viral marketing has become a hot topic in the world of promotion, and for good reason. It's every company's dream to have some form of advertisement go viral, widely forwarded around the world, providing thousands of new customers with virtually no expense. This goal is pursued by many companies, yet few of them think about the offline techniques they can use to help achieve their online viral marketing goals. They don't incorporate elements like their trade show stand into their overall strategy, which is a mistake. When used properly, a trade show stand can be the inspiration for something that goes viral. At the very least, it can be a powerful conversation piece that starts people talking about your company.

What Is Viral?

When most companies think of viral, they are thinking of a video. In reality, virtually anything can go viral. It might be a video, but it could also be a song, a quote, a picture, or just a link. The quality that defines something that has gone viral is that it must be readily passed between people online, organically, spreading itself like a virus through the internet. Many are exposed, and in turn they pass it on, exposing more people. Your product is carried on this wave of seemingly spontaneous excitement, seen by hundreds of thousands, and maybe even millions. Not all of those people will become customers, but even at a very conservative conversion rate, those are very favorable numbers.

Starting A Revolution Online

In reality, getting a campaign to go viral is quite difficult. It's hard to convince people that you have something worthy of their attention if you're actively promoting it. To spread organically, people usually want to learn about something organically, from someone who is considered unaffiliated with the product or video. That's precisely why a trade show stand can be so useful; it becomes an offline point of contact that can start an online wave.

A Trade Show Stand As A Starting Point

A chance meeting between an excited staff member and a connected individual at a trade show stand can be the spark that sets off a wave of sharing throughout the internet. People want to feel connected to the products that they're talking about, and nothing can accomplish that goal like a trade show stand. When people are able to talk to staff and experience a product for themselves, they're much more likely to share information with others, both offline and online. If you've got a funny media clip with the potential to go viral and are able to showcase it at your trade show stand, even better.

Even if you're just showcasing your product, don't hesitate to talk with people. It's not only the funny things that become internet sensations. Alongside viral marketing, influencer marketing has emerged as a leader in new promotion techniques. Influencers are linked to the tidal waves of the web because they are the catalysts; change tends to spread through them to the rest of the internet. Influencers are also the predominant type of people who will visit a trade show stand, which makes it easy to recognize and court them. With their help, many a good product has experienced swift success online. They'll cheer you in blogs, on Twitter, and via Facebook, providing invaluable word-of-mouth recommendations that tend to drive sales like nothing else.

Viewing a trade show stand as an isolated, unconnected unit is an obsolete view. Your booth should be a meeting point where possible company cheerleaders can talk to your people and see your work. With real life interaction under their belt, these people can return to their computers and start the kind of online wave that you've been waiting for.





Use E-books With Your Next Viral Marketing Campaign

So many business owners hear the term viral marketing and for some strange reason they associate something horrible with it, but the truth is a viral marketing campaign can be a powerful in helping to generate more traffic to your business's website. Everyone knows how a virus spreads so easily from once person to other.

All one person has to do is to catch the most simplest of colds and then openly sneezes, which will then give the cold to every single person within the room. The way this is done is through the sharing of germs, which will in turn start an epidemic. Sounds horrible, but with a viral marketing campaign for your business this could be a great thing since the concept is the same, but your customers spreads whatever marketing message you send them to others because it is something worth sharing.

One of the most successful marketing messages used with a viral marketing campaign is the of E-books. By creating an E-book with an established link to the website of your business or your sales page or any affiliated links to your products and services, then sending it to a handful of your customers and encouraging them to share it their family and friends you will begin your viral marketing campaign.

Once your handful of customers begins sharing your E-book with a few of their friends and they share it with a few of their friends, soon your E-book will reach a hundred people, then a hundred more and so on and so on. It is easy to see how digital information can spread over a large area so fast. Before you know it, that handful of people will become thousands as your message has duplicated quickly and easily with just a few clicks.

Within your message to the recipients you need to be sure that they are aware they have your permission to share your E-book with others, which is the main reason you have created the E-book in the first place.





Top 3 Ways to Do Viral Marketing With E-Books

E-books have a good advantage in that viral marketing can be done on them very easily. This is an extra leverage that you can use on e-book marketing. Viral marketing through e-books have some extra advantages compared to pay per click or search engine marketing, such as having the ability to build trust more easily, quick exposure and acts as a pre-sell copy for you.

Here are the top 3 ways to do viral marketing with e-books:

Tip 1:
Use peer to peer networks. This works well if you a collection of e-book products, and you can circulate one of them, with links and more information on the other products as a form of pre-sell message. I do know that peer to peer networks are taboo subjects to be discussed about when we are dealing with the subject of internet marketing. The ironic thing is, peer to peer networks allows people to download products for free, which would normally cost something out of the network. Hence, the perceived value is present, and circulation is fast.

Tip 2:
Tap your affiliate networks and joint ventures. Yes, you may already have affiliate networks or joint venture partners, but you may not be leveraging them enough. Most of them have multiple products to push, so an above average incentive for your affiliates will put your products at the top of the pile. This will also attract more future affiliate partners.

Tip 3:
Use the marketing tactic of 'scarcity'. When something is scarce, its perceived value escalates compared to something commonly available. Your purchasers will also want to circulate the book among his friends and community, creating a viral effect automatically. Yes, you can't control this, but you can include links in your e-book to your other products with pre-sell message inside. Create scarcity by having a narrow selling window, say a week only, or limit the selling to only the first 100 purchasers.

The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.





What are the different viral marketing services offered by SEO companies - Marketing - Viral Marketing

Viral marketing is now the secret behind the success of many businesses. Successful viral marketing is extremely cost-effective and brings about results faster than conventional marketing. However, it requires sensible planning and a deep understanding of what people like or need, and what kind of viral messages or material they're likely to pass on easily. A professional SEO company can provide the right type of services to boost your business image. This article looks at the different viral marketing services offered by SEO companies.

The intensive research carried out by a professional viral marketing company enables it to design an effective internet marketing strategy for its client companies. As the name suggests, viral marketing spreads as quickly and naturally as a virus. If carried out well, it can enhance your publicity across the Web, especially among your target customers.

Various viral marketing strategies

Each viral marketing strategy is created by a company after an intensive study of your products and services on your website and the search trends of users who come within the radar of your target customers.

* Creating articles and sharing them, allowing them to be posted in other websites with your links in them is a great way to get the message across. More people would check it out, which would really work out well if those websites have good rankings, and the links would help increase the traffic to your site. * Creating news releases of events held by your company or new products and services launched and posting them in media sites could help get a lot of readers hooked. They may then visit your site through the links and increase the traffic to it. * Offering useful freebies such as e-books, calendars or script downloads are other ways to attract people. Your marketing messages and links could also be added along with these.

Viral marketing and social media optimization

Viral marketing can be clubbed with other SEO and online marketing techniques, most notably social media optimization. Social networks are great places for viral messages to flourish. A professional SEO company can integrate all these elements to make your overall Internet marketing strategy truly successful.

The advantage of letting a marketing company take over these responsibilities is greater efficiency. The service provider also constantly monitors the strategy to ensure sustained success. Businesses can cut costs and resources and focus on their core tasks by outsourcing all their SEO responsibilities to a professional SEO company.

The pull of viral marketing

The virtually cost-free approach and the promise of short-term and long-term success have made viral marketing the most effective online marketing means. Once set up right - for almost no significant investment - it promises rocketing growth. Internet marketing may not sound like much, but it needs to be fine tuned for consistent success. The different marketing services offered by SEO companies are all-inclusive and go a long way to popularize your website and business among the online community.





Tuesday, May 29, 2012

Viral Marketing - Marketing messages to people through virus spreading technique! - Marketing - Viral Marketing

Viral marketing in a simple term means a marketing environment which facilitates and encourages to pass along a message through a chain of network. In marketing language it's passing of marketing message.

The very fact that it got its name as 'viral' marketing because of its trait of spreading like real virus or computer virus but this time it is spreading of words through word of mouth. Viral marketing technique is a new way of transmitting messages to a wider section of people effectively.

The success of viral marketing strategy depends upon the higher pass along rate and reactions on it. The maximum number of people it reach the popular your virus strategy. Viral marketing more or less create a potential exponential to the growth of message exposure and influence. There is always underlying hypothesis that it might influence and induce the receiver.

The best way for viral marketing is social networking sites where half of the globe's eyeballs are glued. Every one must have heard the name of MySpace, Facebook, Twitter, Orkut, Diggs, Flickr, etc. to be seen and visible on these networking sites, increases the chances of brand awareness. The more people aware of the brand the more consumers will consider their product and services. Thus, marketing guys try harder to promote the brands, products and services on at least famous social networking sites where there are maximum chances of being seen.

Different approaches that can be taken by the promoters to market their brand are many and few among them are:

* Video clips* Interactive flash games* Advergames* E-books* Brandable software's* Messages* Text messages

Depending on the reach and network the viral message will replicate and transmit to the large number of people.

Now a days the most popular and used viral marketing technique is messages and text messages. Many sites offer a provision of sending free bulk messages and text messages from internet to mobile phones or even from one mail to other mails.

The main aim here for the marketers are to spread as much as possible and to be visible among the crowd. The concept of viral marketing is simple i.e. to be in sight so that you are always on mind.





Viral-Marketing-Trumps-Email-Deliverability

Viral Marketing Trumps Email Deliverability

The internet has turned another corner in the last few years. This should come as no surprise. The one constant about the internet is change. But the changes that have become a reality in the last few years have made fundamental changes to how we view the internet, how we use it and what we expect when we go on a web site and interact with the web site owners any more.

From wiki control over web sites to YouTube to social networks, the emphasis of the internet has shifted from the operators of web sites to the users. And with this change the way those of us involved in using the internet for marketing have begun to change the way we do business as well.

The model for internet marketing that predates the shift to the WEB 2.0 methodology was heavily dependent on email as the primary line of communication with the customer. Next to online sales, email was the way customers sent in inquiries and the way customer support was handled. And other than online advertising, email was the most sophisticated method for internet marketing we had at our disposal.

Over time, however, the use of email for marketing began to see abuses in the form of spam. More and more the need to protect customers from spam communications has so dominated the world of email marketing that has become a cost burden for online merchants and customers alike and it has slowed or stopped email deliverability to the point that it is uncertain on any given business day whether you can depend on email to keep your business running or not.

As a result, a discipline and a methodology for circumventing email delivery interference points such as spam filters has imposed yet another new area of online knowledge that takes time away from running your business so you can focus on working with ISPs and learning the methods of spam control so you can carefully construct your emails so at least they will get to your customers. But the methods you have to use to jump through hoops to get your marketing emails to customers have come to dominate email marketing so heavily that the message and the communication has almost taken a back seat to just getting the email delivered.

It is interesting that the big changes in how the internet operates in some ways are going to retire this cumbersome email system before we come up with a solution to the email delivery problem. There are some very sophisticated internet marketing techniques that are showing themselves to be highly effective that never depend on email at all. And as modern internet merchants turn to these methods, the problem of email delivery may never be solved as much as it is ignored and allowed to die out on its own.

Viral marketing is one way modern internet marketers are recruiting new customers and getting the word out about products and services by tapping the power of video and the instinct internet denizens have for downloading free stuff. Viral marketing is a method where the merchant creates a download that is desirable. A funny video, a musical performance or an ebook make great viral marketing tools. But along with the free "toy", the download carries the marketing message of the merchant and is downloaded into the internet network of users quickly and with no cost to the merchant or the user.

The viral part occurs naturally as users upload the video or link to it on other web sites or share it with each other on blogs or through email. The marketing message spreads from customer to customer, like a virus spreads the flu and as it spreads, it directs new customers back to the merchant web site to become active customers.

This is a powerful marketing technique that depends on nothing more than human nature for success. And unlike the cumbersome email system, viral marketing has its own way of avoiding "spam", it is fast and it is cost free. But above all the one trait that makes viral marketing trump email marketing as the means to success for the future of internet marking is a simple principle that always attracts business people. It works.

PPPPP

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Viral Marketing With Online Games - Entertainment - Gambling

The latest trend in the world of online marketing tools is viral marketing with online games. This trend is also known as "pass along" or "tell a friend" or even "evangelism" market. The consumers prefer a product or any service to one another and this helps in marketing of that particular product or company. The huge amount of money that would be spent on advertising is saved.

The basic idea behind viral marketing is to make a person visit a certain site or use a certain product and then they are required to pass their experience to the other people. This helps the people who pass the message to earn attractive incentives. The incentive can be a discount coupon or it can even be a free product. The most interesting and effective way of promoting a certain product is through games. Games are not just a means of having fun but they can become effective tools in the world of marketing. They are used for education, training and traffic generation.

Viral marketing is gaining momentum in the online world of marketing. There are online gaming contests which help in promotion of a certain product. They users play the game and win the product as their prize. This enables them to get the product for free and then they use it. The player can then pass out positive messages about the product. At the end of the game, the player gets redirected to the product site and this makes numerous players to visit the product site. This also ensures that the player visit the site repeatedly which is very good in the marketing sense. This fulfills two objectives of the product companies which is done by the games.

There are numerous award winning games in the viral sector. The addictive and popular games increase the popularity of the products that hold these gaming contests. Take for example, Simpson games that have been made to promote Simpsons Movies as well as Extreme Pamplona. This game is made fo Rexona. These game shave been played for millions of times and millions of dollars are spent by MTV to promote these games. The range of games in the viral marketing are not just limited to adults, they are used by kids too. Big brands like Fox Television and Levi Strauss are opting for this stream of marketing. They are filling up blogosphere as well as bill boards to promote their goods.





Get More Traffic by Being Unique

How do I get more traffic to my web site? This may be the question you hear everyone ask. So does everyone have a good answer?

Getting more traffic is becoming an Internet Marketer's Art. You have so many different ways to generate traffic, but how do you make yourself stand out?

You start by making sure you know your own products, services or niche. Research what sites in your field makes the top 3 or 4 search engine positions. It is a great thing to shop competition. It helps you see what is working and what is not. In all marketing and traffic generating efforts you should know what is out there right now. When you know what someone else is using it helps you keep ahead of the game and gives you ideas to make you unique in a similar way. When using those techniques in a more outstanding way, you will in turn, generate more traffic to your website. It keeps you with what is working but gives you one up on the competition to hopefully land you above the rest.

You may have a thousand different websites selling or marketing the same product or services but only a few will stay on the top. Why? Because they have found some unique way to brand themselves the expert at their craft, field or service. If you take and look at 10 different Google ads, you will find each one in that particular field to be similar but have some small thing, be it words, logo, or gimmick that makes them stand out above the rest and therefore makes people gravitate towards that site. If you brand yourself right and make a statement, you will get more traffic to your website.

Once there however, is the kicker! You have to be sure that what ever you offer or put out there is 100% what you say it is. Now you have more traffic coming to your website, but how do you continue the flow if you aren't what you say you are? People are educating themselves these days. We are in a recession that has people now stretching every dollar to the limit and they want, without a doubt, to see a return on their investment. If you aren't what you represent, then you will cancel out what ever you used to drive traffic to your site in the first place.

So get more traffic by being unique...keep it by being honest! Reputation is everything!





Five Simple Step Plan For Viral Marketing And Follow-Up - Marketing

Master resale rights products are perfect for creating a business that is easy to promote with viral marketing techniques. Here is a simple 5 step plan for creating your own product line from other people's master resale rights products and marketing it with viral marketing and automated follow-up.

Step 1: Choose Master Resale Rights Products for Your Plan

Master resale rights allow you to resell products as well as the resale rights for those products. You need two specific types of master resale rights products for this plan:

- Products that have master resale rights that allow you to give them away as bonuses and package them with other products

- Premium or high value products with master resale rights that allow you to package them with other products

Step 2: Create Two Viral Marketing Packages To Give Away

From the master resale rights products that can be given away, create two resale rights packages. You will give these away with resale rights as part of your viral marketing campaigns. An easy way to create these viral marketing packages is to use eBook software to bundle several products together.

Design the viral marketing packages to promote your name and your website. Try to create packages where the perceived value of the package is high so that they will be popular and spread virally. Because they have resale rights, for more information visit to people who receive the packages will have an incentive to sell the packages, use them as bonuses with other products, or use them as incentives when people subscribe to newsletters.

Step 3: Create a premium resale rights package

From the premium or high value master resale rights products, create a premium resale rights products package to sell. The products can be bundled together as above, for more information visit to or they can just be a set of "loose products" or a main product with several nice bonuses. By creating a package, you can brand it and it will be something unique that you will have, even though it's made from other people's products.

Step 4: Set up your business system

Now that you have your viral marketing resale rights packages, you need to set up your business system. There are three basic components: a "squeeze page," an auto responder, and a sales page.

A "squeeze page" is basically a sales letter that gets people interested, but they have to subscribe to your email newsletter to get more information. If people click away from your page without buying and without subscribing, the chance they will come back and buy is very small. Set up your website so that when people follow the links in your first viral marketing package to your website they land on your squeeze page. Use the second viral marketing package that you created as an incentive for people to subscribe to your newsletter.

Use a sequential auto responder such as Weber or Get Response to send your email newsletter. A sequential auto responder is an automated email system that can be set up to send follow-up email sequences at regular intervals of your choosing. Follow up regularly with your subscribers to provide on-topic information and promote your premium package. It can take seven times before someone makes a purchase.





The Indispensable Search Engine placement Strategy Indispensable for Internet Authority


Everyone's inspecting for the satisfactory search engine development game plan to succeed to their website into the best search engine positions. That clear integral search jolt could be the deciding factor for gobs of businesses attempting to position out of the way and take their company to the next degree. Following are many of the most dramatic search engine development tips you'll obtain online and the ways you ought to be putting them to advantage right now.

On- Page optimization Factors

No search engine development blueprint is as constant and well tested as on-page development. It also happens to be one of the least very important listed here. Once upon a time, these methods would add up to all the adjustment. Today, it makes up perhaps 15% of your entire search engine ranking and Page Rank. All the same, supposing that you do not appropriate these tips, it could hurt your site unnecessarily.

On page optimization includes keyword development, alt tags on your pictures, internal navigation, seo friendly links, title tags, and SEO friendly code.

Content Syndication

content distribution is another search engine placement game plan which has been around for a little time and is abundantly successful. Typically, you will compose content with an isolated keyword focus and a link back to your web property. You then upload those content to article directories that post them for free of cost in exchange for the link to your site.

Once an article is posted, it shares a back link to your site that the search engines pick up. Content posting is not an one time procedure, but. You will yearn to frequently post other articles over time to control the SEO benefit of those back links.

Honorable Web Property Back Linking

Content syndication makes back links, nevertheless if you incline toward constantly very important back links, you ought to come across trusted sites. Honorable sites are those that Google looks at in high affection. Everything that ends in .GOV or .EDU is a honorable site. Additionally, precious rank distiribution sites like DMOZ or Yahoo! are trustworthy websites, side by side with outstanding forums or news resources.

Link Baiting

Link baiting is a search engine development strategy where you bang out extreme quality articles that will captivate attention on its own. For example, assuming that you had a doggy breeding web property, you can cook up an article on the Top 101 doggy behaviour areas. The article would be colossal and call for hours to write (although there are a few secrets to shortcut the process), still it also is an effective authority work in the field, attracting deliberation from large numbers of other sites.

Relationship Marketing

Social media is a well-known weapon today, though no end of internet gurus misapply it. The goal is to use websites like Facebook, Twitter, and LinkedIn to set yourself and your company up as an authority as well as a natural big name and brand that can be honorable for niche news. You ought to administer constant, daily worth that your readers could take away from it.

Viral Syndication

Viral marketing, like social media and link baiting, focused on captivating individuals to you. As a search engine placement game plan, viral marketing is the least computable, but could be the most exciting. Examples of viral marketing include tv productions for YouTube, sending out free reports, opening squeeze pages, and giving away free software.

No separate method is going to make up the difference between a no-name site and the number one page in your niche. Nevertheless, whenever you're not using the tactics above in tandem, you're in want of a huge option to get free traffic for your site. Search engine development approach begins with a long term, point-by-point game plan on how to get your site to the top. Use diverse methods, scrutinize regularly, and alter when fundamental - only at that instant will you come up with the free industry you've been surveying for.