<p>Traffic is like a magic word in the context of the Internet. Everyone wants more of it, and some people are actually willing to pay big money to get more traffic. If you are interested in getting more traffic to your website, you'll have to decide what kind of a budget you want to set aside for it. It's a tricky proposition; if you spend too little, your efforts could be in vain, but if you spend too much without the desirable results, you might find the venture to be too costly and have to shut it down. Assuming you have a little bit of cash set aside for advertising and marketing, what are some of the best ways to spend that money?</p>

<p>First of all, it depends on what your website is for. If you are selling a product (especially an intellectual property item like an eBook or exclusive newsletter), you can participate in affiliate marketing. With this, you offer to give others a percentage cut of your product sales if they help sell your product. It's usually a win-win situation, because as owner of a new website, you aren't likely to have a lot of built-in customers. The affiliate, on the other hand, has a lot of users and can quickly benefit from selling your product on his or her website. In fact, some websites are built exclusively as affiliate marketing websites, and some affiliates help customers get better deals on the product if the customers buy through the affiliate. If you're interested in having more traffic to sell a product, affiliate marketing is an excellent strategy for a new website.</p>

<p>Another important thing to do is optimize your website for search engines. If you aren't sure what this means, you might use some of that money you set aside to find a quality SEO consultant. It's the job of an SEO consultant to make your website optimized for search engines, which in turn means it will show up higher in the search results for the specific terms you chose. Having a high ranking in the search engine page results on Google, Yahoo, or MSN will dramatically improve your traffic, because most people will look at the first page to find what they're looking for, and if that doesn't work, then they might look at the next couple of pages.
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