Viral advertising is like internet marketing, if it was simple to do then everyone would be a millionaire - several times more than. Here are our ideas as to how you are able to method making viral events on purpose.
When you're aiming at creating a viral marketing campaign, you should focus on the speed of execution once you have the idea. You do not want to be a number two to work with a hot piece of news or trend. The fact is that viral marketing can't be perfectly planned, so you never know what will actually work for you. However, don't waste time in testing out new ideas because you never know what will hit. So establish a minimum level of production for each test so you avoid looking totally smacked. It is interesting that most folks could care less if your video had a great skin on it or it all looked polished, etc. All you are interested in is to see if it takes off, and it really does not take a long time to do that if it is going to happen. If you want to try your hand at using viral marketing, then it could be worthwhile but it requires patience. One plausible approach is to study viral events and really try to understand what the appeal was to the masses who made it go viral. Hotmail is often cited as a good example of something that went viral, and it did, but it was a novelty at the time. But look at things now, there are a hundred different email programs or offerings, and there is nothing new about them, anymore. It doesn't matter what kind of niche you're targeting, you'll always find true viral marketing examples that you can learn a lot from when devising your own strategy.
You can use something like Google Analytics to keep tabs on everything that is going on, and then you will use that to assess. No business hits a home run every time they roll out a product, so accept that and learn. If a viral marketing campaign failed then you should try to observe and learn why it didn't make an impact like you wanted or expected. How much value you get out of under-performing campaigns is difficult to say, but they are worth examining at least a little bit. Besides this, you should try the 'wash and repeat' approach for a campaign that actually made it big. It is interesting trying to determine why some campaigns succeed and others do not, but we feel it is important to discover why that happened.
It is a challenge to produce viral campaigns that become truly viral, but you can often score on smaller scale successes. However, once you start applying these tips you'll realize that by doing so you'll be increasing your chances of success.
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