It's extremely challenging to ever predict what will make the millions of people on the net force some thing to turn out to be viral. It's some thing like a celestial occasion that defies understanding and predictability. 1 possible idea is to study videos at YouTube, and search on those that have been viewed ten or twenty million times and study them. Viral campaigns and marketing are not for everyone because they are frustrating to replicate, but we can provide you with some path if you want to give it a shot.
The most important point to bear in mind here is that anything that becomes viral has never been seen before - it is highly unique. It doesn't matter what kind of viral marketing campaign you're running - ultimately you should try stand out of the crowd in every possible way. People are tired of seeing the same old rehashed stuff again and again, and they will help you make your viral marketing campaign a success by spreading it by word of mouth, because after all that's what it's all about. There is a huge difference between what happens at the very beginning versus later on, and you have to plan these things from the beginning. The net is full of videos mainly that we feel were made to hopefully go viral.
Of course you know that viral events are shared and emailed to people, so do not do anything that could interfere with that ability. People will be far more likely to share your content when they can quickly do so. So right from the start you should focus and work on making your viral campaigns spreadable by nature, and eliminate any unnecessary steps before someone is able to share it. One thing is certain is that hoops to jump through are always a killer for whatever you want them to do. For instance, let's say you created a free report that you want to go viral - then make it easy for your readers to spread it around by giving them an one-click-share mechanism.
This point applies to you especially when you're creating a video or an online game that you want to go viral, but it's on a broad level and applicable to anything. Anything that has entertainment value has potential, and any other qualities you can throw in there may only help. Then of course you can think about something that is so different that people cannot resist the impulse to share it. Entertainment value is another buzz term that you should keep in the back of your mind.
Remember, as a viral marketer - emotions can be your secret weapon, so don't ignore them.
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