With the rate the internet is growing, there seems to be no stopping the growth of the amount of local searches. Keep reading to learn about a few SEO tips that will maximize your success.
One of the best ways to capitalize on the growing local search numbers is to list yourself with the big wigs of the industry. We're talking about Google Maps and Yahoo! Local. Listing with these huge names should be your first priority before you go on to something else. The idea is that, by listing with these names, you'll get more traffic from the search engines than you'll know what to do with. Getting listed in Google Maps isn't that difficult if you take the right steps. It's just a small form, and then you have to verify that you are who you are either through telephone or email verification procedures. Once you're verified, all it takes is a short waiting period of a few weeks for you to see yourself listed in the local searches. You should expect to find the same with Yahoo!, except you don't have to verify anything with them. With Yahoo!, you can make your listing look anyway you want.
The plus point here is that the approval process is quick and doesn't take weeks, unlike Google. If you can do this correctly, you'll see targeted traffic in no time.
You need to have multiple landing pages for different locations. When it comes to a local site, it won't help you to have multiple listings for one location, but if you have more than one location, you can target each one. In this case, however, you should have a separate landing page for every location that is about that unique location. What you should avoid is having a home page or single landing page that gets all the traffic from more than one local listing. You don't want your target audience to get confused in any way, which is why having a dedicated landing page will take you a long way. When it comes to SEO, little details like this can mean a lot.
You should also try to list your business with all of the Yellow Pages and like directories online. YelloPages.com, YellowBook.com and SuperPages.com are all great directories to start out with. A notable thing here is that YellowPages.com gets lots of local searches every month, over 100 million and the best part is that they offer free online listing. At the same time, SuperPages.com is well known for sending their listed businesses to the major sites like About.com and MSN. Their listing is free but is very basic.
In conclusion, by keeping these local SEO strategies in mind, you can get more traffic and better ranking for your local business.
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