So let's look at an example of how you can put viral marketing into practice. Say you have a sales letter-type web site that is selling a single product (sales letter web sites are the best way to sell a single product).
1. First you bring targeted traffic to your new web site through pay-per-clicks or other search engine techniques. Or you can send an email to your distribution list if you have one. You can either advertise your site directly in your email or use a graphic display ad at the end of the email similar to the way Yahoo! does it with their free email.
2. Place a link to a webpage on your site that has a video people can view. The video needs to be something related to your product. Perhaps it's a demo or just something really entertaining that relates to your product.
3. You'll place a link at the end of the video pointing to a Tell-A-Friend page on your web site. You'll create the video so at the end of the video a webpage with a Tell-A-Friend script pops up that easily enables people to send the link to the video they just watched to five or more of their friends. After they send the email to their friends then you'll have the Tell-A-Friend script pop up your home page again.
4. Now when the friends get the email they are taken directly to your video (not your home page). Once they watch the video they can send the web address of the video to their friends. Of course the Tell-A-Friend script sends them to your home page.
5. In case someone doesn't want to send an email to their friends, you'll place a button on your Tell-A-Friend script that says "Click to Close This Page." This button takes them directly to your web site. You could also create a pop-up on exit page that takes them to your web site if they don't click the "Click to Close This Page" button or send an email to a friend. So regardless they would be taken to your home page.
6. You'll also set up an affiliate program so others can sell your product for you. You need to set up an affiliate web page that lets your affiliates download your video to place on their web sites. Of course, at the end of the video it redirects the viewer to your web site. You'll need a way that your affiliate can change the "redirect" web address in the video so it contains their affiliate identification number. Then when the video sends traffic to your home page they get credit for any sales that result. You'll want to make sure they can't change the entire address since you want the traffic sent to your site. A product like ViralVideo at will enable you to set this up.
Once you implement viral marketing in your business, you'll wonder how you got along without it. It's a marketing method that most marketers really don't understand or use very well yet. You now have a better understanding than most of your competition so you have an edge. With that edge you can propel your business to greater heights than you ever imagined possible.
Finally to read more about viral marketing and other ways to promote your site please visit /emarketing
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