WEB TRAFFIC OVERDRIVE.
Are you struggling to get traffic to your site ? This guide is designed to help you and if you implement and study each area this will definitely, help you to generate more traffic for your site, this in turn will increase your sales. The key is not to generate traffic for the sake of it or to hope that you generate sales. The objective is to guide traffic specifically to your niche. Learning how to do this effectively is the key to your success. There are many techniques to generating traffic it takes time and skill. Here are a few of the basics to get you started.
PPC (Pay Per Click) Search Engine advertising.
Google's Adwords provide a great PPC advertising service that assures instant traffic. however, this way to increase your traffic requires research for keywords and costs money. Therefore it is not recommended for the beginner marketer. PPC Search Engine advertising has reaped mega profits for many online companies and is recommendedfor experienced marketers with an advertising budget. If you can afford to it is recommended that you employ someone who specialises in Adwords. They will create a campaign for you. It may cost to employ someone but remember you have to speculate to accumulate. You may want to consider learning from them if you have the time or inclination to learn how Adwords works it will save you money in the long run and you will be learning a new skill !
Keywords.
Search Engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results. You could write your own content or you could hire someone to do it for you.
Write Articles and submit them for links and traffic to your site.
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link back to your website. Perhaps the most popular article directory is ezinearticles.com again, Google is a great resource to use type in "articles" or similar words and you will get a endless list of article sites.
SEO
Each day, more and more sites are adjusting and improving their pages to optimize their rankings in the search engines. Search engines are still the biggest providers of free traffic so it pays to optimize your website to be SEO friendly. Search Engine Optimization or SEO is a term widely used today that means optimizing your website to get the highest rank in the search engines as possible. How important is a Top 10 ranking? Most people that use Search Engines only visit the ten top search results in the first page. You can see how important it is to get a top 10 ranking. Anything else and your traffic will suffer. So just what is Search Engine optimization and do you apply it? These are a few basic rules that will improve your website's ranking.
Content - You may have heard that content is king and its very true. The whole purpose of Google is to give the user what they are looking for. If you want to impress Google, then you need to have relevant content on your pages to that of the keyword search terms.Incoming links - Incoming links to your site shows the SE's your site is popular because many sites are linking to it. It's even better if sites with similar content to yours are linking to your site. Page title and Meta tags - You add these to your website pages in theHTML or PHP files. This is the text what comes up in the SERPS (search engine results pages) as the main highlighted text. Make sure you add relevant keywords in your page title at least. If you don't know how to make these, use this free Meta tag generator to create them fast and easy. Domain Names - If you have a keyword in your domain name, it will work in your favour with the SE's. It will become bold in the SERPS and attract more reader's eyes. Keep this in mind when searching for your next domain name. New Fresh Content - If your site is constantly updated with new content, Google will see this and favour your site. Remember, Google cares about giving the user the latest and most relevant content so keep your site updated with new content frequently. Daily blog posts are not a bad idea!
You can do all the hard SEO work yourself if you have the time, but if you can Afford it, there are expert SEO services you can hire to do all work for you. You can pretty much hire someone to do everything SEO for you - from writing the content to submitting articles to getting back links. You can outsource theseTypes of jobs at places like elance.com guru.com andrentacoder.com
Join forums and form online communities.
Search for forums related to your niche. Don't forget the massive amount of exposure that you can get from social websites like .myspace. and facebook. Capture a market and show your expertise and credibility. When you have built trust, people will go and check out your stuff because they know that you can provide what they need.
Exchange or Trade Links.
Exchanging links with other sites will allow both parties to benefit from increased traffic. Not only will you get traffic coming from that partner sites, the search engines will favour your site because of links pointing to your site from other sites. The more links traded with more sites the more traffic could be expected. Type in "trade links" into Google and you will get more information on this topic.
Use Viral Marketing.
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one's product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it. In a nutshell, companies ride on the idea that if people like the something, they will pass it on to their friends, associates and family. Sometimes there is incentive behind it to make you want to share it as much as you can. For example, there might be a competition to win money or a prize or if it's promoting a product, you could make a cash commission when you refer a sale.
Some examples of the types of content that can "go viral" and get passed around are photos, a cool flash game, funny videos, emails, rebrandable ebooks etc. You've probably been involved in a viral advertising campaign yourself whether you realized it or not.Viral marketing has become a popular means of advertising and marketing because they are relatively low cost and provide a ton of traffic once they get shared. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they will want to open it. Using Viral Marketing to your advantage The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company while giving value to the recipient. You get to generate a flow of traffic that are potential customers.
With some ingenuity and imagination, plus some incentives or prizes (or commissions via an affiliate program) you can reach out to a great number of people and announceyour existence. Most companies are catching on to the effectiveness of Viral Marketing. For years, viral ebooks have been used to sell products and build email lists and arestill one of the easiest and most effective viral marketing methods today. Creating viral ebooks isn't hard these days with a range of PDF branding software available at very reasonable prices. One in particular is the Easy Viral PDF Brander script that works on your website. The great thing about this tool is that the recipient can rebrand the PDF right there at your website. They don't need to download and install any buggysoftware. Along with other methods in promoting your site viral marketing could easily push your site ahead.
Creating gossip about the latest 'buzz' news can also give you a burst of traffic. Many movies are promoted by using scandals and gossip to make them more popular. Remember the movie "The Blair Witch Project"? Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft's Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. Now it's your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
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