Facebook is one of the most powerful marketing tools in the online universe today. Over the past several years the site has grown from a local website into a cultural phenomenon. Currently, Facebook is recognized as one of the main social networking websites on the Internet. For online marketers, Facebook is a powerful tool that can launch their products to the world, a concept that is any marketer's dream. A new plugin the has been specifically designed for Facebook users called Viral Buyer is set to explode users online facebook business.
Hartman Jules once described advertising as "another form of statistics." This analogy highlights the importance of choosing advertising mediums that offer the highest productivity rate. With hundreds of millions of active users and thousands more joining every day, it is almost absurd for marketers and companies not to consider using the resources and contacts available within Facebook.
It links people from all over the globe, giving small and large business opportunities they would previously never have had. The connection between friends on Facebook allows an immediate and widespread sharing of ideas. Facebook friends and group members can rapidly share similar information with their network, launching the campaign to a new level.
The process has the potential to continue to thousands, even millions of people. This kind of powerful and speedy word-of-mouth approach is just what a company needs to boost its product sales.
Facebook has a huge repository of user accounts which can be tapped by online marketers for promoting their services. Millions of customers, including those that would normally not be targeted by the company's advertising strategies, are immediately made aware of a promising product when it is put up in a Facebook account. Unlike the online method of targeting customers, a single ad on the radio or television could cost businesses a large amount of money.
Instead, Facebook offers companies the opportunity to popularize their brand names for free. Brand awareness is one of the keys to sales. Brand awareness is synonymous with high traffic in a company's website and high sales revenue in their coffers.
Facebook is an excellent tool for managing a company's public relations. Companies can find out customer opinions and deal with them immediately through rapid responses. The customers can comment on the company's Facebook page, leaving comments or suggestions. It's essentially a free public opinion poll and now with the introduction of Viral Buyer, people will be more willing to offer their opinions and share your business with others.
Facebook can also help a company improve its responsiveness. They can immediately respond to any comment and rapidly address any public relations issues that may arise. Rapid response makes customers confident that the company is looking out for their best interests.
One major goal of online marketers is to get potential clients to go to the company's official website. If a free ebook or newsletter is announced on Facebook, members can easily click through and visit the company's website. Moreover, they are also likely to leave their email addresses in return for the special offer. The company can then use this information to create a leads list. An email list is a great way to stay in contact with customers and provide them with up-to-date information from the business.
Today and in the foreseeable future, social network sites are the essential tool for online marketing and the viral buyer plugin has just sealed that success. There are few other traditional marketing tools that can compare to the potential of Facebook and other social media applications. Though there are various other social media sites, no other site is a match to Facebook in its popularity. There is no excuse for an online marketer to not have a Facebook page if the ultimate goal of the marketing plan is to make a profit.
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