Search engine marketing is a process rather than a magic pill or some secret antidote. It is never about doing only 1 thing 100 times better than your competitors. It is more about doing 50 things 10% better than your competitors. Here are 5 ultimate optimization tips.
Get More Traffic
Who does not want more traffic? The easiest way to get more traffic is to maximize the click through rates of your ads. You can do that by constantly split testing new ads. After you find the best ad, continue writing new ads to try to beat your current best ad.
Get More Leads
Who does not want more leads? All you need to do it to optimize your landing pages to convert more visitors into leads. You can do that by using Google website optimizer which is free of charge and it is already inside your Google AdWords account.
Get More Sales
I want more sales! You too, right? All you need to do it to optimize your sales pages to convert more leads into sales. Again, you can do that by using Google website optimizer which is free of charge and it is already inside your Google AdWords account.
Get More Profits
Want more profits? Then you need a follow up system to automatically follow up with your leads so that you can get more profits over time. It does take awhile to set this up. However, once done, it is very easy to maintain.
Ideal Marketing Match
Your message must match your market so that you can get more leads and sales, if you fail to do this, none of the above steps can help you. Make sure you do proper market research and keywords research before you start optimizing your marketing campaigns.
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