Video marketing can be a blessing and curse. Most internet marketers know how the process works but reach difficulties when it comes to creating the video.
Creating a decent video is not that difficult. Generating decent videos is fairly simple if you use some easy-to-remember methods. The following five steps will help you not only to create a video but to ensure that it goes viral and increases your traffic and revenues.
Tip #1 - Choosing a Subject for your Video
Think carefully when considering what your video is going to be about. I would recommend you to choose a topic or subject that is somehow controversial, this will help your video to go viral more quickly. You don't have to make something up to do this. Simply choosing a topic and stating your opinion in no nonsense terms will generate arguments on the topic. It is people who are the most argumentative regarding the topic that are the most likely to spread your video.
Tip #2 - Creating The Video
Creating a professional level film is not a requirement for generating traffic to your site. You also don't need to buy expensive video creation or editing software. A simple screen capture software is sufficient, you can use this simple tool to record your computer's screen. This is great for doing a product demonstration, conducting a training or showing a slideshow. For those with budgetary concerns, free programs like Camstudio or the trial download of Camtasia are simple ways to get started. Both of these will help you to create a video with no added expense.
* Camstudio - * Camtasia - /camtasia
Fire up the video software and hit record, then simply record yourself going through the subject you're covering. Keep the video brief. A two minute long video is much more appealing than a ten minute tirade.
Tip #3 - Posting Your video
Considering the colossal size of the site, posting your video on YouTube will guarantee your video gets seen by the most people possible. Sites like Google Video, Vimeo, Metacafe, Revver and Stickam are video sharing sites that are also quite popular and which should be taken into consideration when you are thinking of uploading your video.
Tip #4 - How to Promote Your Video
Now it is time to promote your video. You can promote your video by uploading it and advertising it on Facebook, Twitter, your own blog and, of course, sending a link to it to those on your email contact list. Consider all the places you visit where people seem interested in what you have to say, you can include a link to your video on any of these places. Ask them to comment on it, click the "Like" button and subscribe to your channel. The more people you share your video with, the more people they will share it with, and soon your video will go viral. And hopefully those people do the same, reaching more and more people all the time. This is exactly how a video reaches "critical mass".
Tip #5 - Rinse & Repeat
(It's a fact that not every video you create and post is going to be popular. The biggest trick of the trade is to keep publishing new videos. Continue to submit new videos. Interact with people who are commenting on your existing ones. Keep promoting the older ones along with your newer ones. By following these simple steps you will see your videos views and comments continue to increase until eventually some reach "critical mass". This will ensure that your websites get more traffic and that your revenues will increase.
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