Are you from an internet marketing company aiming to produce the world's next top viral campaign? Then we suggest learning from some of the world's top viral campaigns of all time.
* Learn how The Million-Dollar Home Page rake in $1million in revenue in 5 months
* Discover how Apple's videos showed up in twice as many places as Microsoft's ads
* Find out The Burger King Subservient Chicken attracted more than 14million unique visitors in one year
Read on and learn from our final 3 top viral campaigns in this exclusive 5-part series.
The Million-Dollar Home Page
Do you dream of earning a million dollars in 5 months from a marketing campaign that costs just $100?
A student from England has done just that with his The Million-Dollar Home Page. With absolutely no money in his bank account to pay for his university tuition fees, he came up with the idea of pixel advertising on his website and set each pixel on his website at $1 each.
What helped made his website so successful is the creator's ability to utilise the word-of-mouth method. This is a cost-free and effective way to spread word about his website. He convinced his friends and family members to chip in for the first 1,000 pixels. He then worked on writing and sent out press releases to the local media of his town. His interesting stories titled "Broke student has quirky way to raise money for college" caught the media attention and he sold 40,000 worth of pixels in less than two weeks.
He then came up with another idea to sell the last 1,000 pixels on his website on eBay. The winning bid is $38,000, which is over 30 times the original price if he had continued to sell at $1 per pixel. In the end, he earned more than a million dollars from his business venture.
Get a Mac
What is a top-15 chart of the world's top viral campaigns without the famous "Get a Mac" ads?
Aimed at attacking Microsoft's "I'm a PC" campaign, the genius behind Apple cleverly advertised the flaws of Microsoft PCs through their campaign. Releasing a viral video called Bean Counter, the ad made a stabbing jab at Microsoft by showing "PC" dividing his money between R&D and advertising. He places a huge pile of money on advertising and hardly any on R&D.
With most consumers unhappy with the then-newly released Vista operating system and shocked at news that Microsoft had spent $300million on an advertising campaign, the video Bean Counter was produced to poke fun at Microsoft.
Together with two other viral videos "V Word" and "Bake Sale", both of which were also created to amplify its rival's flaws, Apple's videos showed up in about twice as many places as "I'm a PC" ad. Since Apple has produced other "Get a Mac" ads before Microsoft's "I'm a PC", it's understandable that the latter received more views because consumers were not expecting such a response from Microsoft. However, based on the viral video placements graph, Microsoft still has a long way to go before they can replace Apple's dominance in viral advertising.
The Burger King Subservient Chicken
Burger King's 2004 Subservient Chicken website was a creative marketing genius. The website design allows visitors to type in commands that control the chicken. For example, you can type "moonwalk" or "lay egg" and the chicken will do just what you typed it to do. Although the website aims to be edgy and cool, it still reflects the tagline "Get chicken just the way you like it", which is what Burger King wants to reflect in its brand.
Possibly one of the most successful marketing website of all time, the website garnered over 100million unique visitors. Sales of Burger King's chicken sandwiches doubled a few weeks after the website went live.
Without any paid advertising, initially only 20 people, all of whom are friends of those working at the digital marketing agency, knew about the website. But within the first year alone, the website attracted more than 14million unique visitors.
Although these 3 viral campaigns have different objectives and strategies, they have achieved success through their creativity. As an internet marketing specialist or search engine marketing company, it's important to emulate the right strategy to guarantee a successful viral marketing campaign.
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