Making a viral video isn't as easy as creating a film or funny videos online and tweeting the link a few times. It's always a wonder how some videos blow up so immediately and some don't ever get the attention that maybe some of us, as fans, feel they deserves. And for some videos, it's pretty obvious why they aren't as popular. There's no particular science to it, but people have been studying the details of viral video making, trying to break down what works best.
When it comes to funny videos online, there are some formulas that have had some success. The most important way to go viral is to make sure you optimize the video to be shared in all kinds of ways. It's been proven that a clip that is about 15 seconds get passed around about 37% more than a clip that is slightly longer, which suggests that shorter is better. After all, viral videos have the ability to engage the audience immediately and keep that interest. That's the key; you need to have them interested in the first 5 seconds. Facebook accounts for three-fourths of the shares, more than email and Twitter combined. It's also been shown that women share viral videos far more than men, so it may be in the best interest to aim the video at that demographic. Maybe, that's why cute kittens and silly babies always seem to dominate.
With short films online, it is possible for them to go viral, but in theory that would be harder because of their longer lengths. Still, there are plenty of short films that have made big impacts on the internet. This is the how of it, but some people have asked the question of why certain funny videos online go viral and some don't. If you take a look at many viral videos, funny, serious, angry, or otherwise, they are all full of emotion. It doesn't really matter whether they are silly or lacking deeper meaning, what does matter is whether the audience can relate to them on that emotional level. Whether it's an angry rant or just a hilarious post-dentist visit moment, the viewers want to relate, even if just for several seconds. If it can resonate with the audience and really strike a nerve in some way, it's sure to garner the attention it deserves.
Of course, the fact that all these short films online and videos are free to watch helps promote them to become viral. After all, the sharing is then much easier than if it were paid for content. That's why regular, everyday people can become overnight celebrities in the internet world.
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