Viral Video Episode 2 - Working With Children - Marketing - Viral Marketing

There's a famous old Hollywood saying "Never work with children or animals"

Children can be a directors nightmare.

They can be unpredictable, outrageous, crazy, volatile, demanding, cute, funny and wild... just to name a few traits!

But it's exactly these traits that can keep viewers glued to the screen watching a particular video and more importantly...

Have them pass your video onto their friends, their family and all the contacts on their email lists (the holy grail;). Cute or funny kids we all want to share as another piece of good news.

Here's another script from a recent online production on viral video using the actions of cute and funny kids at the core.

Introduction by Frank, kneeling on the floor with the kids.

Stands as he starts to talk:

Frank

"There is an old saying in Hollywood... never work with children or animals

The lack of control and unpredictability of children could blow budgets out of the water and make directors insane. Yet, it's that same unpredictability that can make a internet video go viral"

Cut to scenes of cute children with voice over from Frank:

Frank

"well... kids can be just plain cute" (Emily in a pram)

"Kida can be cute even doing simple things like running around.... And around.... And around..." James running around the mat.

"Making statements!" James in driveway calling out "Even if those statements only make sense to the child..."

"or running... around... and around... And...."

Cut back to Frank

Frank

Sinister music, dark background, Frank lit from below.

"What's slightly disturbing is that otherwise normal adults find it funny when"

Cut to scene of Emily hitting James over the head with bat

"children hurt other children"

Cut to scene of Emily hitting Greg with bat

"children hurt adults"

Cut to scene of James running into wall or jumping off the roof

"children... hurt themselves"

Back to Frank in the studio

"Am I condoning the exploitation of children? Certainly not... but, it doesn't hurt to have a video camera around when your kids are just being kids" *wink*

Concludes with Emily approaching Frank. Frank tries to shoo her away.

Emily punches him in the groin, James kicks him in the shin and Frank goes down.

Kids jump on top of him... Greg comes in with his familiar "oops"

End of script.

How simple is that? Letting kids be just kids. Kids being funny, kids being cute and kids being a little bit naughty.