A viral email (also known as a "pass-along email") is a certain kind of email which is quickly sent from person to person, generally in a word-of-mouth manner. This is an example of a viral action, which is used for profit in viral marketing, but can also contribute to the propagation of Internet types like viral videos.
The studies on viral content show that humor based content was the most popular. I am not surprised by this as most people like to laugh.
The second most popular category is some form of news, healthcare and medical information followed the news, religious and spiritual material, games, business and personal finance information and sports/hobbies in that order. Therefore, it is clear that humor is one of the best ways to help your campaign; be it video or email go viral.
It is second nature for people to pass along jokes, comedic videos, cartoons, and any type of humorous content to others. People naturally like to make others happy by making them laugh.
People are a lot more likely to hit the forward button and send your email to their friends and relatives if it is funny and entertaining rather than an a plain "spammy" advertisement.
When was the last time you forwarded an email or video. Why did you forward it? The last time I forwarded an email or video was last week. This video was so funny, I just had to share it with my family and friends, I knew they would start laughing as soon as they saw it. However, the video was not for promotion purposes and I was not out to gain anything by forwarding the email. As a marketer, you will need to find something humorous but at the same time get your message across about your product or service.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was "Bird Flu has hit Disneyland". It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what's serious and it works.
I'd guess that most people who own a computer have seen that picture and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign. Learn now how to build a mailing list and acquire more customers.
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