3 ways to take advantage of viral marketing - Marketing - Viral Marketing

Viral advertising isnt just a buzzword these days; its an online marketing phenomenon you can make lots of money with. The only thing is most people dont know how to get into viral marketing, and thats because it can getpretty difficultespecially if youre trying to sell users a line of crap.

Thats because most methods of marketing are purely about selling, and viral marketing is only about interest. Viral marketing is mainly fueled by cool videos, memes, and things that dont really translate well into sales. But there is a type of viral marketing that sells well: so here are three methods weve found that you have to look up.

1. Twitter is just made up of viral communication - Retweets, follow Fridays, and anythinganybody does on Twitter can go viral, especially when it comes to sales. So if youre not investing a decent amount of time into Twitter, you arent not gaining from free advertising. Other well knownmarketers, like Chris Cobb, are definitely on Twitter-so yes, it is worth your time.

2. YouTube isnt always a sure thing - YouTube is the be all end all of viral everything like Chris Cobb, and that means every company out there is gunning for a web presence on the giant site. However, there are a lot of easy mistakes to be made-and if theres one thing about viral marketing you should realize, its that it can backfire when handled poorly.

3. Organic SEO isnt everythingthese days - More and more people are hearing about search engine optimization, but these days, its not as vital as you might think. Organic SEO, on its own, trends more towards viral marketing since its so easy for potential customers to post links on sites like Facebook and Twitter. So, instead of letting them find your site by accident, log on to Facebook and Twitter-and be the salesforce that tells them about your site.

If you have never heard of affiliate sales before, its something you should definitelylook into if youre trying to make some money. Simply put, its the process of selling someone elses product-and getting a small profit of every sale you make. You can sell the product through plenty of different ways, and weve seen everything from Twitter to online blogs being an effective selling tool.

But ifyouare just starting out, there are plenty ofmethods to make referral sales without spending any money on advertising. Twitter, after all, is a free tool that anyone can invest in. But running a sitecan cost money. Google Adwords, too, is a cheap resource with a good conversion rate for ads-while a site will definitely have a lower rate.