Viral marketing is the term given to an idea that catches on from one member of a community to the other much like the common viral flu. Hence any marketing message that prompts users to pass it on is viral marketing. In its essence you can understand viral marketing to be a digitized version of word of mouth advertising.
Believe it or not despite all the technologically advanced means of reaching out to the masses, word of mouth advertising still retains its value. This holds as much truth online as it does online. This phenomenon occurs when you effectively manage to impress the audience with your marketing message. In order to kick start this snowball effect you need to cook up a creative and informative marketing message that clearly shows big benefits to consumers. If you can get it rolling then viral marketing is an extremely effective means of internet marketing.
The area of operation for this kind of marketing to take place are online social networks. It is here where peers will start passing the message onto multiple other members thereby helping to spread the word. Viral marketing can spread like wild fire if executed properly and you will find people across various internet channels talking about the message.
The more deeply you are able to penetrate a customers address book the more benefits you will be able to derive. Getting your message to spread to all the people on your customers address book will make your viral marketing campaign extremely powerful. It is a great technique of seo
Although the term viral marketing may be new to many, this idea has been around for ages. In fact this is the way ideas have always been circulated around in social network communities. Give something of value to the community members and they are most likely to share it with others.
Viral marketing works best when something valuable is being provided to the community members. On one hand you need to direct your efforts towards the most expected web 1.0 conventions. Then you need to make use of unique web 2.0 methods that have a far more social functioning such as blogs and RSS.
The best thing about viral marketing is that there is nothing to lose for all parties involved. The user is benefited by valuable information or services whereas your website benefits by the free advertising conducted by the users. The elements of curiosity and excitement involved with this kind of marketing make it extremely successful amongst the masses. Hence you have people actively seeking what you have to give.
The success that viral marketing can bring can be judged by looking at how hotmail has managed to become one of the biggest email providers on the internet. They used this tactic long ago and it paved the way to success for them. By adding a small marketing message to the bottom of every email sent, hotmail was able to spread the word regarding its free email service.
When you offer some tangible incentive with your marketing investment then viral marketing is bound to work at its best. It is important to restraint this practice to the extent that will not get you counted as spam.
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