What if you found a means to market your products and services in an innovative & ideally effective way? What if you can engage in social media, increase awareness of your brand and at the same time, strengthen your online visibility?
All these things you can do with video marketing. There are two aspects to it - one is building a video to promote your products and services, the second is marketing a pre-existing video. Either way, both are good at getting your message across to your target audience, and help you to reach potential customers.
Video marketing is comparatively new when compared to other forms of marketing. And because it is new, you will find hearsay or myths surrounding this marketing platform. While other businesses are busy enjoying the benefits of video marketing, some continue to be on the sidelines pondering whether or not to use this new technique in their marketing plan.
Let's take on the myths surrounding it:
Video Marketing is priceyIndeed, it can be expensive. But it can also be affordable. There are plenty of video marketing companies available in the market nowadays who provide low cost videos without compromising quality. If you're a small company and you don't have the budget, you can even create the video yourself. All you need is a webcam, or a simple camcorder. Editing software programs are readily available for download, most of them free. Remember that although quality is an issue with video, the more important factor of video marketing is the content - it has to be compelling & innovative, for it to catch attention. It doesn't need to look Hollywood.
Video Marketing in order to work has to go ViralThat's a common myth. It doesn't need to go viral although it certainly would help drive traffic towards your website. What is has to do is to serve you a purpose. Precisely what is your goal in making a video? Is it to deal with your customers? Present your products and service? Increase brand awareness. Not all videos are designed to go viral.
Videos are difficult to createDepends on what you would like your video to look like. What is it you want to achieve? Once again, there are several video marketing companies on the market to help you produce the video you want. From content creation, to script, to lighting, shooting of the video - take your pick, they can help you with it.
Video Marketing is for big companiesDon't believe that only big businesses can create videos, even small businesses who would like to increase their market can join in. Again, your purpose for creation should be clearly defined. If you just want to join the bandwagon with the aim of just joining in a craze, then it's not for you.
Videos created for video marketing should be shortNot completely. People can sit through an hour of video especially when during the initial few minutes, you've were able to catch their attention. Yes, it's a fact that people's attention span is shorter these days, but if you could make gripping & intriguing video, then you have the audience's focus to yourself.
So, why are you still standing in the sidelines waiting for something to transpire before you consider trying it out?
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