How to Increase Traffic to Your Website by Using Keyword Strategy - Business

If you are a new oral surgeon in town needing clients, the best way to bring traffic to your website and increase your rankings on the search engines is to use keywords, such as dental consulting in the actual page titles. The title tag, which is different from a Meta tag, will appear in the title bar of the web browsers when the web page is viewed and some browsers, such as Mozilla, will add their own name. Most SEO crawlers or spiders will use whatever text you use in your title tag as the title of your page on the ranking lists.Person A might type "braces" in their web search, while the Person B might type "orthodontist" in his search. You will want to utilize the keywords in such away that they will bring both Persons A and B to your website.Many small business owners, like a freelance copy editor or a dental consultant, make the same mistake by putting their company name, instead of a product or service keyword, i.e., dental marketing, on every title on each page that makes up their site. New traffic is not looking for you by your name, but rather, they are typing in the words in the search engine for the services or products they need.Whether you are in auto repair, a medical consultant or a proofreader, it iscrucial to have your name and contact info visible on your website and its accompanying pages, but the title page is better utilized for product-related keywords or phrases instead, such as dental marketing ideas or proofreader services,"which will forward your web ranking in close proximity to the top of the search engine listings.In the title tag, use the first three words as positioning for keywords and avoid articles, such as at, and, and too, which take up space and could put your site at a disadvantage in search engine optimization.Remember, the strategic choosing and positioning of the keywords on your page will increase visitors to your website if you put them in the right places.