We are now living in the information age. Right now, people are looking for information online more than ever before. Most often, people are searching for information through the help of search engines. Google is the undisputed number 1 search engine with 47% internet users using it. People are very interested reading blog entries, articles or reports from any source over the internet and you can be a source provider to get more traffic to your website.
But you may wonder, "How does being an information provider allows me to get more traffic? I just want to sell my product!"
The cold hard truth is that if people really want to buy a specific product they had in mind, they are not likely to surf the web. They will visit eBay, Amazon or any well established sites online. Unless you have huge advertising budgets, you are not going to win the battle and very likely you will not get the revenues you always wanted. So how do you get potential buyers to buy from you? Should you give up? Should you quit on your new online business? Of course NO! You should give more information to get more traffic and win new customers!
If people are looking for information and if you can provide them, give it to them by all means! How? Give the information-hungry readers articles, give them new blog entries, give them updated news. Don't hold your "secrets" back. Give them everything they want to know and then look up something more to tell them. You must understand that we are living in an "information age" and not "product age".
Search Engines love new content. The more you give new information and update your website, your site will get indexed faster and you will get higher listing at search engines. Writing articles and submit to directories and blogging are 2 of the best methods to provide fresh contents. It's just a matter of time your readers will find your site.
Give your readers all the necessary information. While you are giving, you can also "educate" them about your product and why they need it. Tell them about your services, your designer jeans, your ebooks, your new inventions and let them know you are giving them at low prices with great values.
Instead of selling to potential customers, learn to "pre-sell". It's up to the buyers whether they want to buy from you. By giving solid informations, your readers will brand you as an expert in your specific field and they will trust your more and become regular visitors to your website. Result? You will get more traffic and more customers as well. This will lead to more sales too! This is what you want, isn't it?
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