Mark Zuckerberg established a website in 2004 that allowed his fellow students at Harvard University to keep in touch with various organizations on campus. He named it "The Facebook." Everyone knows what happened next. With a member base in the millions, Facebook is one of the most popular social networking sites in the world. Its huge member base has resulted in its being used as a major Internet marketing tool to be used in conjunction with a new plugin called Viral Buyer.
Facebook and marketing are a match made in heaven. Businesses can connect with millions of users with the power of the social network. Facebook uses a network of friends to link users together. A member's walls, posts, and likes can be seen by other friends of the user. A like is a very powerful tool since it works as a recommendation for a particular website or product. When other members notice that a friend has given an approval of a site, they would also be inclined to check out the site. Getting a like from a Facebook user can make any marketing effort go viral.
Facebook marketing permits businesses to enjoy continuous visibility at absolutely no cost, unlike the conventional marketing approach where companies pay exorbitant sums for a limited media presence through television and radio ads. This constant, active presence, combined with Facebook's widespread user base, creates an ideal platform for developing brand awareness. As more and more people from different backgrounds continue to join Facebook, online marketers have wider access to a never-before tapped audience. As new prospects pursue their interests on Facebook, businesses who maintain an active page will see a rise in activity and consequently familiarity with the company.
Facebook can help businesses build a positive reputation and retain more customers. Companies can find out customer opinions and deal with them immediately through rapid responses. Customers are able to communicate directly with the company about what they like and dislike about the products or services. They can even offer suggestions on what to add or change. This is a great way for companies to eavesdrop on public opinion without paying for costly surveys.
Companies are able to better respond to their customers as well. They can immediately respond to any comment and rapidly address any public relations issues that may arise. Answering consumer questions quickly can only help to enhance a company's reputation.
Thanks to the ample resources available within Facebook, the social network is an effective medium for the generation of leads using viral buyer. One strategy that companies are using is to develop a Facebook page that will entice users to go to their official websites. At the official website, the company can build up its potential customer database by getting the pre-sold Facebook members to register their email addresses for company newsletters or product offers. As well as attracting new members to the site, marketers can surf through the different pages on Facebook in search of prime candidates with similar interests who can be approached in the interest of their companies.
Facebook is expanding daily, which means online marketers are never going to run out of prospective customers when using Facebook and the viral buyer plugin as a marketing tool. It's clear how this can benefit companies over time. The power of Facebook can help companies boost their visibility and their corporate images with absolutely no strings attached. In the business world, there is no better definition of success.
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