Viral marketing is gaining popularity and has become an important marketing strategy that many businesses adopt to quickly dominate their market. Many of us incorporate viral marketing in our work from home online businesses.
A classic example of the perfect way to implement a viral marketing campaign is Hotmail. Their approach was a wild success in quickly increasing its subscriber base and becoming the most widely used free email service.
Several years ago, Hotmail was just like any other company giving away free web-based email accounts. They implemented a viral marketing strategy in their business by adding a short advertisement about their free email service at the bottom of each email that was sent out through their service.
When the friends of those first Hotmail subscribers received email from them, they would then click through the link at the end of the email to get their own Hotmail account as well, and the viral effects had begun. The number of subscribers started to increase exponentially when each new wave of subscribers used the service, helping to bring in even more new subscribers, and this viral effect went on and on.
There is no better cost effective marketing strategy that can match the potential of viral marketing for reaching millions of targeted customers quickly and effortlessly.
Dr. Ralph Wilson, a leading e-commerce consultant, has outlined this series of basic principles of viral marketing that can help you propel your business. You can easily double or triple the power of the viral effect of your marketing campaign by including more of these recommendations in it.
1. Giving free products or services away is the most fundamental form of viral marketing. It is because the word "free" has a secret power that will attract attention and provoke someone to accept an irresistible offer which costs them nothing. The reason behind giving away the product is to get more people to know about that product and hopefully to convert them from a free user to a paying customer.
2. Another key element is the medium that is used to distribute its message. If the medium allows the message to easily be passed around, the more potential customers the message will reach. The internet is the perfect platform for viral marketing as it provides an easy way for people to communicate and connect through email, blogs, social networking and websites.
3. If you plan to incorporate a viral element into your business, it is important that you ensure your business is ready for rapid growth and can manage the traffic that it will be getting. This includes ensuring that your webhost is prepared to handle the increase in traffic within a short period of time. A slow loading website will turn off potential customers.
4. Learn to exploit motivation and behaviors. People love to be popular, and this motivation will drive them to pass along information in order to be known.
5. Utilize existing networks. The average person has about 8 to 12 people in their close network of family, friends and colleagues, not including their internet circle. Learning to utilize the existing networks of others in viral marketing will yield even better results.
6. Be resourceful with your resources. Viral marketing does not have to consume all your resources. Posting your ads or articles on popular websites owned by others, for example, will get them read by a larger number of people.
By mastering these elements, you can easily push your work from home online business to the next level and achieve your desired outcome in a short amount of time.
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