5 Types of Promotional Methods to Spread the Good Virus of Viral Market - Marketing - Article Marketing

Viral market or better known as Word-of-Mouth is best illustrated as a type of promotional method that produces favorable upshot, such as when patrons of a product or service actually sings praises about how outstanding a product or a company is. The aforesaid instance is deemed an ultimate aspiration of every online marketer.

The Viral SpotsThere are several ways to thrive in the viral market, with each type functioning for distinct reasons through the utilization of diverse methods to bring in diverse outcome. Whatever the distinction and variation, however, each chiefly has similar machinery and system at their core - a means of supplying clients with quality services and persuading people to send the message along. An online marketer can consider using any of these types of viral marketing: 1. Pass-along; 2. Undercover Marketing; 3. Incentive Viral; 4. Buzz Marketing; 5. User-managed Database. Let's try to look at the abovementioned types one by one:

1. Pass-along This is a type of viral market popularly and most commonly used by internet marketers. This mainly consists of a short note that is affixed to the footer of every electronic message sent out to its addressee. A perfect example is the one used by a mail server where they form a tag line at the bottom of every electronic message sent. The promotional method is actually managed on autopilot, with the message automatically passed along to all users of that particular mail server.

2. Undercover Marketing This is recognized as the most interesting type of viral marketing. This promotional method is done without recipients knowing that they are being marketed to. Take for instance a newly promoted digital camera. As a marketing strategy, the company will ask for volunteers to test the camera and take photos. A target passerby, in the process, would subconsciously learn how simple, user-friendly, and fun it is to use the newly launched product.

3. Incentive ViralThis viral market scheme practically provides incentive to send on and forward a viral message along. To get the said incentive, the passer of the message must get another user to take the desired action. And, the process goes on and on.

4. Buzz Marketing

This one is a Hollywood-like type of promotional method where a particular company or business would make use of famous celebrities to discuss their experiences with the product they're endorsing, preferably on a provocative but almost positive note.

5. User-managed Database

This refers to a database of prospects that a user engenders through the help of online service providers. By encouraging people to sign up in the user's group, the primary user actually creates his viral market and self-propagating chain of contacts that grows naturally, thus inviting others to become a member as well.