How to Increase Traffic & How to Optimize Your Blog Efficiently
Almost 190 million. According to Technorati and comScore MediaMetrix, that is the total audience of blogs and networking sites on the Internet.
In 2007, 94.1 million blog readers and 22.6 million bloggers in the United States existed, as stated by eMarketer. Finally, according to Universal McCann, 77% of active Internet users read blogs. These figures just show how much of an influence the 'Blogosphere' has to online users from around the world.
The good thing about starting your very own blog is that it will not just serve as an avenue for you to express your thoughts and views about almost any subject under the sun. What's more, there is a big opportunity for you to earn some extra money on the side if you know how to turn your blog into a successful, profit-earning machine.
The Basics of Increasing Traffic & Optimizing Your Blog
First, what is the importance of increasing traffic to your site and optimizing your blog?
With the millions of active blogs on the Internet today, it is quite difficult to recognize one from the other. How will you let online users know that your blog even exists if you will not exert the effort of increasing traffic and optimizing it?
So in order for your blog to be successful, here are a few tips that you need to keep in mind to increase traffic to your site:
- Before you even create your blog, make sure that you are choosing the right blog software. If you can, utilize a customized blog solution so that you can set your blog apart from the rest.
- Read up on the subject of how to increase traffic to your blog. Just as it is with every other type of endeavor that you wish to pursue, it pays to do your homework on exactly how traffic can be increased to your blog.
This can involve simple to-do-tasks like participating in related forums and blogs. Or it can be something technical related as using a visitor tracking software to analyze which pages on your site do not get viewed and which sites the readers like best.
- Make sure that your writing style suits the needs of your audience.
Although no blog has ever managed to survive with text entries alone, your writing style or the 'voice' used will have a significant impact on how effective you are at reaching your core audience.
Now that you know about the basics of increasing traffic to your blog, how can they be optimized efficiently? The number one rule which will also result to increased traffic is by using a customized look for your blog.
The way that your blog looks has a significant impact on how the audience will perceive the professional feel of your blog, so do away with the custom templates. Always keep your readers in mind when thinking about things like color schemes or logo designs.
Make sure that your blog is optimized for the search engines, react to comments quickly, make your blog posts easy to read, link to other sites and always update your posts.
With these tips in mind, you can work your way towards increasing traffic to your site, optimizing it efficiently and turning your personal, professional or corporate blog into an extremely successful and profitable one.
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