Viral marketing campaigns have the potential to quickly boost the profitability of your online business. Such campaigns are also the fastest ways to sell products on the internet.
Viral marketing is a form of online advertising where you allow other people to promote your products. In simpler terms, a viral marketing approach would be similar to refer-a-friend methods. For example, if you forward an email, then your friends will also forward the material to their own networks. The cycle will repeat itself until your email becomes viral.
Although viral marketing is the fastest method to promote a business, there are certain techniques that you must learn to make it more effective. Here are the top 2 ways to optimize your viral marketing campaigns to ensure maximum impact.
Give Bonuses to People
Freebies and bonuses are very attractive to almost all people. Everyone loves to get a bonus from someone else. Use this to your advantage in launching your viral marketing campaigns. You should offer clear and valuable incentives to other people who will refer your product.
So if you are promoting a product and you want other people to forward your sales letter to their networks, then give something for them like a free ebook, a free exclusive report, free membership, or anything as long as it is free. The freebie will compel more people to take your offer. In just a short period, your sales letter will become viral and you get tons of traffic to your product website.
Allow People to Earn from Your Material
Allowing people to make a few bucks from your viral materials is also an excellent incentive. This is particularly effective if you want to drive traffic for your website using viral marketing ebooks or software.
What you need to do is to create an ebook where you can provide truly valuable content. At the end of the ebook, you can pitch for your website and embed links so that people can find your site. Give away the ebook to people and tell them that they can resell it as long as they keep the links intact.
You should allow people to take 100 percent of the profit from your exclusive ebook. If you follow this approach, then your ebook will quickly become viral and you will enjoy tons of traffic flowing back to your website.
Viral marketing campaigns are very powerful. If you use viral marketing wisely, then you will certainly get explosive benefits from it.
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