In your quest to increase traffic to your website you've made the wise decision to undertake an organic SEO marketing campaign, and now you just need to know what that entails and how to implement it. Let's break down what a project like this takes and how you can get it done most expediently.
First, some words of caution. Beware of any SEO companies that offer fast guaranteed first page rankings on Google or Yahoo. Yes, it is possible to generate such rankings, but they usually come over time after a certain amount of work has been done to unseat those sites that are already there. What these companies often try to do is to get you ranked highly for your name, or a very obscure long tail phrase that no one in searching for, and are, thus, of very little practical value to you.
The reason you're opting for an organic search solution is that you're in this for the long haul. While pay per click has its place, it is of virtually no value when it comes to building your business or brand or increasing your online footprint. Add that to the startling (but true) statistic that 93% of PPC dollars do not result in traffic to your sites.
A typical organic SEO marketing campaign will consists of several elements that need to mature a bit over time. In planning for a campaign like this, make sure you have a long view, and you'll be rewarded over time. Here are some of the more useful aspects of an organic SEO marketing campaign and how they can help you.
* Basic SEO Optimization - This needs to be done on your site, blogs, and any other Web properties you are intending to use to market your business. This includes things like onsite SEO, keywords, setup, overall load performance, design elements, and search engine friendliness of your site in specific.
* Link Building - This can cover a lot of areas, as there are a number of effective ways to acquire valuable incoming one-way backlinks. Don't make the mistake of neglecting this vital step: backlinks are the currency of the Web. You won't rank highly without them or at least for any appreciable length of time. If "Content is King" (which it is!), then backlinks are his gold.
* Web 2.0 Properties - Making use of the many free platforms available to you to place content on with links pointing to your site is another great way to increase your site's link profile and search visibility. Many times these properties have a lot of authority in the search engines eyes to begin with and may rank well on their own. So much the better! Web 2.0 covers a lot of ground, from microblogs like Twitter and Tumblr to more extensive platforms like Squidoo, HubPages, Weebly, and others. Social networking sites like Facebook enter into the fray, especially with the advent of Facebook Fanpages.
* Article Marketing - A tried and true way to get long-term links and traffic to your pages. Easy to accomplish and a relatively short term for results.
* Directory Submissions - Select directory submissions, particularly to niche directories, can deliver links and a bit of traffic as well.
* Social Bookmarking - Making marketing use of the major social bookmarking sites out there is a key to promoting your links and content pointing to your site. Be careful about over-promoting your main site, however.
* Press Releases - An easy way to make a splash, especially if you have something newsworthy to offer.
* Video - Using video to assist in getting your message out is becoming integral to SEO marketing. The power of YouTube, as well as the bare-naked fact that we are becoming a world that would rather watch than read, leads us to the inescapable conclusion that video is here to stay, and in a big way!
These crucial elements of an organic SEO marketing campaign - if applied correctly - can deliver a lot of traffic and long-terms rankings if given a chance. Make sure they are!
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