Businesses who want to enjoy a strong online presence and build their brands cannot keep themselves aloof from social media. And what could be a better way to go social than Twitter? Unlike other social networking sites, Twitter timelines move very quickly and present businesses to interact with their potential buyers and followers and keep them posted about their news on a prompter basis. It fact, twitter is changing the way companies do business, seek new clients, acquire business information and communicate with their consumers.
If you are a small to mid-sized business owner and want to explore Twitter and use this powerful social media tool to give your business a push, here are a few ways in which you can make the most of Twitter:
Finding new clients: As a small business, you must attempt to grow your followers on Twitter. With more and more people following you, you can significantly improve your chances of receiving business related inquiries. There are bleak chances that your potential clients will find you anywhere else on the Internet, that is, if you do not already have a top ranking website. Therefore, make the most of this micro-blogging tool and increase your client base.
Make valuable contacts: Twitter can not help you find new clients but also meet other important business contacts and connect with millions of potential users. Making new contact can give you better business ideas and you might stumble upon marketing experts who can suggest ways to improve your business. You can use this social networking tool to form valuable business liaisons that can help you acquire new business.
Stay on the top of things: With Twitter you can stay abreast of the latest news and happenings in your specific industry in a snap. Whether you have a question to ask about specific software or an opinion to seek on a newly launched viral marketing feature, news to post or a video to share, Twitter fetches you the most instant responses. What's more, you can also get into viral marketing and trending and spread your brand awareness amongst your clients and consumers in a matter of seconds.
Build your brand: Tweets spread like wild fire! You can publicise your business, brands or products through tweets with a link to your website and start building a group of followers who are interested in your industry or the categories of products that you sell. Tweets are a great way to provide information about your business, products and services to your clients. Plus, once you start tweeting or trending at frequent intervals or take help of viral marketing and post video clips, content or games that your followers will like, they will automatically start associating your brand with their areas of interest. This in turn will get you more business!
Pull traffic on your website: The strategy is to build more and more business relationships and on Twitter. Then, with tweeting more often and adding a link of your website in the tweet, you can experience a good spike in traffic. Twitter is quite addictive and followers do love to drop in every now and then to read newer posts. If you can manage your Twitter account efficiently and use links to drive the Twitter traffic to your website, you will soon see a surge in the number of your website visits. Needless to say, more traffic translates into more sales and better ROIs.
Twitter helps you to work on growing your business 24/7. This social media tool helps you exchange links to your business website and blog and build long lasting business relationships, 140 characters at a time.
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