Wednesday, July 4, 2012

Get An Avalanche Of Targeted Traffic With Viral Marketing - Internet

A website without traffic is like a shop without customers. It has been proven that the more traffic you have, the greater is your online profits. There are plenty of websites that are competing for visitors. To be able to succeed online, it is best to grab whatever possible of the available traffic.

Word of mouth is no doubt an effective way to have the word out about your sites. This is actually the basis of viral marketing. Viral marketing involves getting other folks to spread your message. People who appreciate your site will inform other people and the message will spread from one person to another like a virus. When that happens it can be referred as "going viral." However, with the Internet, the spreading of the message increases many times more quickly than the traditional "word of mouth" as a result of the existence of Twitter, Facebook, e-mail and other social networks. As the number of people learn about your site increases exponentially, you will find there's a corresponding exponential increase in visitors to your site.

To obtain the best results with viral marketing you need to carefully plan your marketing strategy, in which you put in motion various techniques. It's not an individual technique but a few techniques working together to generate many streams of viral targeted traffic to your sites. One technique may not create the required traffic momentum, but traffic from several streams will be really significant. Once the message starts to go viral, various streams quickly becomes an avalanche of traffic.

One proven viral marketing strategies would be to offer something for free. Hotmail is one of the early and well-known instances of using viral marketing to build up a business from zero, by giving away free e-mails. That technique cannot operate on its own without using another technique, that caused the free email service to spread like wildfire. At the bottom of every sent e-mail, was a message telling the readers that they'll get free e-mail accounts. So, whenever a Hotmail message was sent, they were helping to spread the Hotmail name.

The "Tell-Your-Friends" or "Refer-Your-Friends" web form is yet another well-used viral marketing technique. The catch here is that the visitor must refer a person to you before you allow them to obtain the free offer. The offer might be a digital product or a free membership access. To ensure success with this particular technique, the offer ought to be of a high perceived value to ensure that the visitor refer their friends. Initially the acceptance will be very small. But over a period of time, the referrals will built up and bring many new customers or visitors without any additional cost.

Another strategy is to create viral ebooks, that comes with giveaway rights. These ebooks have links through-out the ebooks promoting the authors' sites, products and affiliate links. These ebooks will go viral since the recipients are encouraged to pass a copy to their friends. The giveaway rights allow the internet marketer to give the ebooks away as an incentive for website visitors to opt-in to their list. They could also bundle the giveaway ebooks as bonuses for their products. As a result the ebook will become viral as increasing numbers of people obtain copy.





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