5 Viral Marketing Tips For a Successful Promotional Campaign - Marketing

What is Viral Marketing?

Viral marketing is a marketing strategy using social networks in order to promote their brand. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. It is natural for people to talk to others about any product or service that they find interesting. Viral marketing attempts to leverage this fact. A viral marketing campaign that manages to get a toehold into a major social network has the potential to deliver its message to millions of people in matter of days. Read on for some viral marketing tips to kick start a marketing campaign to promote you website.

Simple But Overlooked Viral Marketing Tips

You will find a number of sites online, with plenty of viral marketing tips ranging from the obscure to the absurd. Sadly, many of these websites ignore or overlook some simple but solid viral marketing tips and tricks. These viral marketing tips must constitute the back bone of any viral marketing campaign.

1. Adding to Favorites: If you are trying to promote a website, an add to favorites or bookmark us link is an absolute must. Generating traffic to your site is one thing, but creating repeat visitors is even more important. A visitor who has your site in his bookmarks is more likely to return to your website.

2. Tell a Friend Link: This is another easy way to spread the word about your website. The first impulse of a visitor, who finds your site interesting, is probably to tell a friend. It is important to take capitalize on this impulse right away. Left to his own devices, the visitor might never get around to sending that crucial email to his friend.

3. Del.icio.us: This is a variation of the add to favorites link. In the modern social networking era, this can be even more effective than getting a visitor to bookmark you site. After all, who uses browser bookmarks these days anyway?

4. Facebook: Taking advantage of the huge popularity of Face book is a no-brainer. More and more people are using Facebook to socialize and share information. A link to your site on a Facebook profile can be an easy way to generate tons of traffic.

5. Social Media Mania: Apart from the methods listed above, keep in mind that when it comes to marketing your site, social networking is your best friend. There are dozens of other social networks that you can take advantage of as well. Just make sure that you do not clutter up your sites with too many social networking links that is just annoying to visitors.

The overall idea of these viral marketing tips is that you must miss no opportunity to encourage your visitors or customers to talk about your site with their friends, family and associates. A common theme in many if the viral marketing tips, is that getting visitors to come back to your site is just as important as generating fresh traffic and first time visitors.