What is the Power of Viral Marketing? - Marketing

Like a super hero in the sky, the power of viral marketing will always prevail. In the past, many people viewed viral marketing as a nonsense marketing strategy that could not produce results and was a waste of money. This is the farthest from the truth today. Today, the power of viral marketing rests in the hands of many. With the internet as popular and resourceful as it is, many people have turned a profit on this once laughed at concept.

Viral marketing is a word of mouth strategy that has been adapted for the internet. The first concept of work of mouth is a long lived strategy by traditional marketers for decades. Word of mouth is more powerful than a television ad and a radio ad put together. What makes word of mouth so strong is the fact that a person is relaying the information, typically someone the person knows, that is not bias in relation to the company or product.

The power of viral marketing grew when the word of mouth concept was translated to the web. After the first initial Hotmail.com ads appeared in the emails, it was up from there. Hotmail.com was one of the revolutionary leaders in the quest for the power of viral marketing. They gave birth to the viral email marketing strategy.

What is the Largest Power of Viral Marketing?

Of all viral marketing strategies, blogs, interestingly enough, are the leader in viral marketing. The concept of the blog went from small little website with a teenager whining about their life to multi-million dollar companies establishing them for page rank and click through. This viral marketing strategy has been used successfully time and time again. As expressed before, this is the largest power of viral marketing.

A well maintained blog will have posts every day or every couple of days. It used to be that people maintained blogs because it was a hobby and something to do. Others just did it because they felt like someone was listening to them and you can always find someone to listen online. Lately, it has become a cash cow for a lot of different people. The age range on blogging income is drastically skewed. The age range on blogging ranges from around sixteen years old to late sixties. This is not to say that younger and older alike cannot blog, but the sheer difference in ages shows it is for everyone.

Whichever strategy or program you decide to use, the power of viral marketing will be right behind you. Marketing your brand will seem hard at first, but will later dissipate in anxiousness the brand gains popularity and becomes viral. It takes only a few people to get the buzz going and soon enough, you will have a bubble created around your brand. It is important, however, that your brand is portrayed as you want it to be. Let it be known that once you create a brand, it is hard to change it. Learn more about creating brands by following the links provided.