Again I will ask, what the hell is viral marketing, or moreimportantly what is viral marketing all about.?
I have always had problems getting hits and traffic to mysites, always, it is one of the biggest pains in my ass, theconstant battle for traffic and paying customers.I really wouldn't mind the daily battles getting traffic tomy sites if I was making money from them but apart from afew "sympathy" sales none of my sites were what you wouldcall profitable, now if I was selling crap that would not bea problem but I deal in high quality information productsthat take a lot of research and time, so the battle fortraffic is really a bit of a pet hate of mine, I need new andEFFECTIVE ways to get my hits and paying customer rates up.And as cheaply as possible too, both in money and time terms.
I have spent weeks searching for a boost to my trafficnumbers, when I came across an article about a form oftraffic generation called "viral marketing"The methods it described seemed very interesting and usefulto me, I particularly liked these facts.
1)It was FREE
2)The only real cost was my time
3)Even my time cost was low, when you consider the returns.
4)Once set up it just kept going all by itself.
5)If done correctly the actual exposure for my marketing campaign would reach every corner of the internet.
6)Again, it is FREE.
FREE MARKETING, the golden egg every marketer wants, only inthis case viral marketing is a FREE resource, I have a hugecollection of e-books on every subject and it wasn't until Iread them and realised that every page of every e-book has ahidden advertisement on every page, the links at either thebottom or top or both of every page, FREE ADS, obviously whenyou read the e book you see the ads and if they interest youthen you will click on them and go to that site, easy and sogood. This form of marketing can only bring you the onlineentrepreneur more money to your pocket, so simple but trulybrilliant.
And yes like all business dealings there is always acost, only this time it was only costing me a couple of hoursof typing at my keyboard, nothing else, so no real loss therethen.
In any business there is a cost to everything, only withviral marketing your only cost really is your time, it takestime to set the campaign in motion and time to seteverything up before you get a return on your investment, butyou have to invest yourself and your time into it to reapthe rewards.
My total time cost for my campaign was about 6 hours, not toobad really, I spend longer just surfing daily.
Once the campaign was up and running I have found thatminute for minute my returns have come back to me at a rateof about 10 to 1,basically for every minute invested I havehad back about 10 minutes of hits and traffic to mysites, truly good returns, I couldn't get that kind of returnusing any other traffic methods, not even PPC gives me thereturns I am now getting.
Longevity, ask yourself this how long do you think most adcampaigns last on the net???The figures I have suggest about 12 hours per campaign inreal terms, not long is it???That is 12 hours in actual clicked on exposure, and mostcampaigns cost thousands to run, so your return on investmentis crap.
Again,Longevity, the length of your exposure is entirely dependanton the nature of your campaign vehicle, that is what the hellyou are using to expose your stuff to your customers with.With viral marketing your exposure is constantly growing andexpanding net wide and the return on your time investment isfar more in proportion to the effort you expended startingit up, so again return on investment is very good for verylittle financial costs.
Net exposure, the goal of every online marketer is to reachevery pc connected to the net, thus ensuring maximum viewingsif their product selection to the entire online world, nicedream but it simply will not happen using"traditional" marketing methods online.
Viral marketing differs though because of it's nature viralmarketing has a presence throughout the net, and every timesomeone reads an e-book and passes it on or someone posts anarticle about any subject, like gossip that spreads around asmall town like wildfire, viral marketing does the same, whichmakes it quite the most perfect from of ad campaign thereis, the minute you get one person talking about your campaignor product then you have cracked it and your sales willgrow.
Back to the first point I made, the whole basis of viralmarketing is that it is FREE.Free, simple and easy to do, but very very profitable if doneright.
Your choice which is the most preferred to you, hugelyexpensive ad campaigns which only reach a tiny percentage ofnet users or a very quiet, simple and FREE campaign whichwill reach hundreds of thousands if not millions ofpotential customers at NO COST to you other than time, thusmaximising your bottom line.I know what one I prefer and still use.
Very simply,I have found viral marketing to be a god send tomy business, boosting my turnover and profit margins throughthe roof, so simple it should be banned, I have seen mytraffic go from 100 hits a week to over 5000 a day, yousimply do not get any better proof than that, viral marketingworks and works incredibly well, research states that onlythe top 1% of all online entrepreneurs use this method totake their income into the multi million dollar bracketannually, hey I really want a piece of that action formyself, don't you?
Well there you go then my views on viral marketing, I know itworks and works well.Don't believe me then prove I am wrong, bet you can't.
Honestly though try this and see what results you get
copyright(c)MTC Group.2007.
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